[ecrea] Selling The Screen - Promotional Materials and Popular Culture - University of East Anglia

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Selling the Screen: Promotional Materials and Popular Culture

Film, Television and Media Study Day

Queens Building 2.22, University of East Anglia, Wednesday 7/11/2012
(provisional schedule)

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10:00: Opening Address
Keith Johnston, Ed Vollans, Jonathan Wroot

10.10: Group Discussion:
"From Epiphenomenon to Paratext: Do we need to Stop Worrying and Love 
Promotional Materials?"
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10.45: Panel 1 - History

Ellen Wright
"'Glamorous Bait for an Amorous Killer!’: How audiences were Lured by 
Lucille."

Mark Jancovich
"The Searchers and its trailer: Technology and Cinema Culture"
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11.45: Break - with poster presentations/showreel on display
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12.00: Panel 2 - Trailers

Ed Vollans
"The Once and Future Trailer: Reflections on the discourse so far"

Rachel Miszei-Ward
"A Licence to Promote - The music video never dies: The James Bond 
franchise music video as film trailer"

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13.00: Lunch - with poster presentations/showreel on display
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14.00: Panel 3 - Industry

Tim Jones
"Brave New World of Promotions: The Animated Mockbuster and National 
Industry Branding"

Markus Wohlfeil
"Between Authenticity and Entertainment: Taking A Photographic Journey 
Through The Film Studio as a Brand Land Experience"
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15.00: Break - with poster presentations/showreel on display
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15.30: Panel 4 - DVD

Shane Brown
" 'There’s something queer going on': The marketing of gay and lesbian 
themed films on DVD"

Jonathan Wroot
"Whose Promotional Material Is It Anyway?: Special Features and Stage 
Greetings"

16.30: Closing address and discussion
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Anyone wishing to have more information about attending, please email 
either Ed Vollans ((e.vollans /at/ uea.ac.uk)) or Jonathan Wroot 
((j.wroot /at/ uea.ac.uk) <mailto:(j.wroot /at/ uea.ac.uk)>)