[ecrea] CFA: Gale Encyclopedia of Major Marketing Strategies

CFA: Gale Encyclopedia of Major Marketing Strategies - PLEASE DISTRIBUTE 
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We are inviting academic editorial contributors to a new 1-volume 
encyclopedia about major marketing strategies, with assignments focused 
on 100 case studies of major marketing strategies for some of the top 
global and emerging brands from 2011 – 2012. Entries include major 
product/service, mobile app, social media, brand development, packaging, 
and television strategies amongst other types. Each entry (2,500 - 3000 
words) provides situational analysis, information on the target market, 
overview of the marketing strategy, and outcome.

We are making article assignments with a deadline of December 3, 2012.

If you are interested in contributing to the /Gale Encyclopedia of Major 
Marketing Strategies,/ it can be a notable publication addition to your 
CV/resume and broaden your publishing credits. Moreover, you can help 
ensure that accurate information and important points of view are 
credibly presented to students and library patrons. Compensation is an 
honorarium payment of $.03 per word and contributors receive credit for 
their work in the List of Contributors in the front of the encyclopedia.

The list of available entries with a link to the Clio Award site for 
each entry, style guidelines and sample entry are prepared and will be 
sent to you in response to your inquiry. Please then select the 
unassigned entries that best suit your interests and expertise, and send 
your selection to (sue /at/ golsonmedia.com) <mailto:(sue /at/ golsonmedia.com)> for 
confirmation and assignment.

If you would like to contribute to building a truly outstanding 
reference with the /Encyclopedia of Major Marketing Strategies/, please 
contact me by the e-mail information below. Please provide a brief 
summary of your background in marketing/advertising or provide your CV. 
Thanks for your time and interest.

Sue Moskowitz

Author Manager

(sue /at/ golsonmedia.com) <mailto:(sue /at/ golsonmedia.com)>