Hi - just a quick note to let you know about Andy McStay's new book,
"Digital Advertising", published by Palgrave MacMillan in paper and hardback
(www.palgrave.com/PRODUCTS/title.aspx?PID=295747).
It offers an overview of: the business of digital advertising, formats and
platforms, dataveillance and advertising, user perceptions, relevant law and
regulation in the US, Europe and UK, and lastly discussion of creativity in
digital advertising.
It's written so as to be student friendly but also picks up on many of the
key debates that many of us are looking at in regards to the nature of
dataveillance, political-economy and immaterial labour within web 2.0, and
web 3.0 discourses and practices. Whilst there has been a fair amount of
discussion of digital advertising from journals such as the Journal of
Interactive Advertising, and more traditional advertising and marketing
journals, there has been little in the way of books and discussion from
media, cultural studies and wider new media theorisation. This book attempts
to bridge the divide between business, critical, cultural and creative
conceptualisations.
And I've read it - it's very good - fills that huge market gap on
contemporary advertising too.
Vian
Dr. Vian Bakir,
Principal Lecturer,
Cardiff School of Creative & Cultural Industries
ATRiuM
The University of Glamorgan
86-88 Adam Street
Cardiff, CF24 2FN
Email: (vtbakir /at/ glam.ac.uk)
http://media.research.glam.ac.uk/vtbakir/
http://glam.academia.edu/VianBakir
