[ecrea] IAMCR CFP - Working Group on European Public Broadcasting Policies

INTERNATIONAL ASSOCIATION FOR MEDIA AND
COMMUNICATION RESEARCH (IAMCR)

26TH ANNUAL RESEARCH CONFERENCE, JULY 20 - 25, 2008
STOCKHOLM UNIVERSITY, STOCKHOLM, SWEDEN

THEME: MEDIA AND GLOBAL DIVIDES


Working Group on European Public Broadcasting Policies

PRODUCING PUBLIC VALUE
Public Service Broadcasting in a Multimedia Environment



Call for Papers



Convenor: Jo Bardoel, ASCoR, University of 
Amsterdam / Radboud University Nijmegen

Already for some time now public service 
broadcasters in Europe and elsewhere are 
prominently present in the domain of new media. 
This presence in the digital domain is usually 
considered as a logical extension of the public 
remit and is also related to a long-standing 
tradition of being leading in the introduction of 
new technologies. At the same time there are also 
serious restrictions.  Due to complaints of 
commercial competitors at a national and European 
policy level, public broadcasters are forced to 
show more explicitly the relation between their 
new activities in new media services and their 
contribution to the public value. Moreover, the 
lack of financial resources often limits the 
public presence in the digital domain.
Consequently, in the new multimedia environment 
public service broadcasting, or public service 
media, is not taken for granted anymore. It will 
be considered first and foremost as an instrument 
to safeguard a sound media ecology in any given 
society, of which both public broadcasting and 
independent journalism are key components. Both 
from a political and an economical perspective 
public service broadcasting c.q. media will have 
to legitimize its position more explicitly. More 
than before it will be assessed by other 
stakeholders according to its ability to produce 
positive externalities, to compensate for 'market 
failure' and to produce evident 'public value'. 
All this implies that it is necessary to rethink 
the public service mission in a new technological 
and social context, where public service 
broadcasting leaves behind its traditional 
paternalism and connects to citizens under postmodern conditions.
This working group will address the question how 
public service broadcasters in Europe and 
elsewhere cope with the digital challenge: how do 
they (re)define the public remit in a multi- and 
cross media context, how do they develop multi- 
and cross media strategies and combine different 
distribution platforms, how do they make the 
change from a in one-way to an interactive and 
communicative broadcasting context, et cetera?

Abstracts of no more than 500 words, addressing 
one or more of the above topics should be 
submitted in Word format to Jo Bardoel before 
January 31, 2008. Each abstract may be presented 
in only one Section or Working Group of the IAMCR 
Conference. Offering duplicates of the same paper 
to different Sections OR Working Groups of the 
Association is likely to result in elimination of the duplicate abstract.
Each abstract must include title, presenter's 
name(s), institutional affiliation and email 
addresses of the author(s). Applicants will be 
advised by March 31, 2008 of the outcome of their 
submissions. The full text of accepted papers 
will be required no later than 15th June 2008.
Abstracts should be submitted to
Jo Bardoel, ASCor/University of Amsterdam / 
Radboud University Nijmegen,  the Netherlands. E-mail: (j.l.h.bardoel /at/ uva.nl)  .




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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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Katholieke Universiteit Brussel - Catholic University of Brussels
Vrijheidslaan 17 - B-1081 Brussel - Belgium
&
Facultés Universitaires Saint-Louis
Boulevard du Jardin Botanique 43  - B-1000 Brussel - Belgium
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European Communication Research and Education Association
Web: http://www.ecrea.eu
----------------------------
ECREA's Second European Communication Conference
Barcelona, 25-28 November 2008
http://www.ecrea2008barcelona.org/
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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