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[eccr] Fwd: The Weekly Spin, Wednesday, February 5, 2003
Wed Feb 05 08:22:56 GMT 2003
>THE WEEKLY SPIN, Wednesday, February 5, 2003
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>sponsored by PR WATCH (www.prwatch.org)
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>The Weekly Spin features selected news summaries with links to
>further information about current public relations campaigns.
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>THIS WEEK'S NEWS
>
>1. Chilean Baritone Sings the Praises of British-American Tobacco
>2. MoveOn Organizing "Grassroots PR for Peace"
>3. Food for Activists
>4. Behind the Homefront
>5. Cops Spy on Journalists
>6. State Department Requests Funding For Middle East TV Network
>7. Shuttle Explodes But Media Still Ignores Nukes in Space
>8. Press Freedom Slipping Away
>9. "Canned PR Material" Not Welcome
>10. The Shared Values of TV Ads
>11. Republicans Seek a Few Good African Americans
>12. 'Americans for Tax Reform' Part of a Pro-War Movement
>13. Liquid Truth
>14. H&K Nukes Australia
>15. Real Girls Have Hamburger Buns
>16. Imagining the Worst
>17. Trust Us, We're Corporations
>18. Nice Work if You Can Get It
>19. Copyrighting Freedom of Expression"
>20. Cable News Wars
>----------------------------------------------------------------------
>
>1. CHILEAN BARITONE SINGS THE PRAISES OF BRITISH-AMERICAN TOBACCO
>http://www.prwatch.org/forum/showthread.php?postid=2682
> Not everyone enjoyed "British-American Tobacco's Socially
> Responsible Smoke Screen," our article from the last issue of PR
> Watch that examined BAT's social reporting process. Eugenio
> Rengifo, a baritone with a Chilean band, emailed us a stinging
> letter, calling the article a "joke. Do you really believe in what
> you wrote about this?" But Eugenio the baritone didn't bother to
> inform us that he was also a PR executive with BAT's Chilean
> subsidiary.
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044423860
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044423860
>
>2. MOVEON ORGANIZING "GRASSROOTS PR FOR PEACE"
>http://www.moveon.org/
> The media-savvy internet-based peace group MoveOn has rapidly built
> an impressive on-line membership of more than 600,000 citizens. Two
> weeks ago it garnered major national publicity with its "TV Daisy
> Advertisement" opposing a US attack on Iraq. Now MoveOn hopes to
> recruit many thousands of volunteers to "consider pledging a day
> over the next two weeks" in a "massive, coordinated, grassroots PR
> campaign -- one that can reach millions of people and ... make it
> impossible to ignore the anti-war sentiment in this country --
> you'll see signs in windows, bumper stickers on cars, flyers on
> your doorstep, billboards along the streets, and ads and letters in
> the newspaper. ... The Bush Administration has the bully pulpit of
> the presidency for its public relations work. We have the power of
> coordinated grassroots action."
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044409403
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044409403
>
>3. FOOD FOR ACTIVISTS
>http://www.crosswalk.com/news/1183938.html?view=print
> PR crisis manager Nick Nichols, who advises companies to use
> attack-dog strategies against pesky activists, delivered another
> fiery speech this weekend at the Conservative Political Action
> Conference, branding environmentalists as terrorists and comparing
> them to Hitler. "A lot of [my] clients look like food to the more
> extreme environmental groups," he said. "Government and industry
> have to start fighting these folks." Similar sentiments came from
> other speakers at the conference, which included a long list of
> corporate-friendly names such as Bob Barr, L. Brent Bozell III, Pat
> Buchanan, Mona Charen, Tom DeWeese, Lucianne Goldberg, David
> Horowitz, Alan Keyes, Steve Milloy, Grover Norquist, Oliver North,
> Daniel Pipes, Phyllis Schlafly, Craig Shirley and Ken Starr. U.S.
> Vice President Dick Cheney delivered the keynote speech, while
> vendors at exhibition booths sold anti-Muslim hate paraphernalia.
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044385804
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044385804
>
>4. BEHIND THE HOMEFRONT
>http://www.rcfp.org/behindthehomefront/
> The Reporters' Committee for Freedom of the Press has established a
> weblog to cover freedom of information and other issues related to
> the new Department of Homeland Security, which came into existence
> officially on Jan. 24. "Behind the Homefront" is a "daily chronicle
> of news in homeland security and military operations affecting
> newsgathering, access to information and the public's right to
> know."
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044372188
>
>5. COPS SPY ON JOURNALISTS
>http://www.rockymountainnews.com/drmn/local/article/0,1299,DRMN_15_1720177,00.html
> Denver police intelligence bureau officers may have conducted
> background checks for private companies and spied on journalists,
> according to a federal lawsuit. Police also kept files on groups
> and individuals they labeled "criminal extremists" including the
> American Friends Service Committee (AFSC), an 85-year old pacifist
> Quaker group that won the Nobel Peace Prize for its advocacy of
> non-violent social change, and the Chiapas Coalition, which
> supports the struggle of indigenous persons in the Mexican state of
> Chiapas. Individuals whose names appeared in police files include
> Sister Antonio Anthony, a 73-year old Franciscan nun.
>SOURCE: Rocky Mountain News, February 4, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044334800
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044334800
>
>6. STATE DEPARTMENT REQUESTS FUNDING FOR MIDDLE EAST TV NETWORK
>http://www.upi.com/view.cfm?StoryID=20030203-054915-3619r
> "The budget request for the State Department for 2004 reflects the
> changing foreign policy priorities of an administration set on
> winning the global war on terrorism and the hearts and minds of the
> countries where terrorists recruit," UPI's Eli J. Lake writes. "It
> includes $30 million to launch the Middle East Television Network,
> an Arabic language satellite station. Also, the budget will double
> funding for the Voice of America's Indonesia channel. ... Big
> losers in the budget include both big and small programs. The
> request for military assistance for international peace-keeping
> operations is just under $95 million -- less than a third of the
> $375 million allocated in 2002. But estimates for peace-keeping,
> because it is so controversial on Capitol Hill, are often
> underestimated in budget requests."
>SOURCE: UPI, February 3, 2003
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044248404
>
>7. SHUTTLE EXPLODES BUT MEDIA STILL IGNORES NUKES IN SPACE
>http://www.globenet.free-online.co.uk/index.htm
> For years the US media has failed to report adequately on NASA's
> growing practice of launching radioactive materials into space. The
> explosive breakup of the shuttle Columbia is getting massive
> coverage, but the media is not drawing attention to two upcoming
> launches that will contain nuclear materials. The radio program
> Democracy Now! has been an exception to the blackout on nukes in
> space, reporting today that "the crash comes at time when the space
> agency is quickly pushing forward its controversial plans to
> increase the use of nuclear power in space flights. Experts warn
> that had the Columbia been powered by nuclear rockets, much of East
> Texas and the region would have to be evacuated due to radioactive
> contamination. Two weeks ago the Los Angeles Times reported that
> NASA is seeking 'significant resources and funding' to design a
> nuclear-powered propulsion system." Of course putting nukes in
> space has its lobbyists and cheerleaders such as Space.Com and
> Tech Central Station "where free markets meet technology," funded
> by corporations including ExxonMobil, AT&T, Nasdaq, Microsoft, and
> General Motors.
>SOURCE: Democracy Now!, February 3, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044248403
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044248403
>
>8. PRESS FREEDOM SLIPPING AWAY
>http://www.sltrib.com/2003/Feb/02032003/commenta/25802.asp
> "The Federal Communications Commission, led by Michael ('my
> religion is the market') Powell, is fixing to remove the last
> remaining barriers against concentration of media," writes Molly
> Ivins. "This means one company can own all the radio stations,
> television stations, newspapers and cable systems in any given
> area. Presently, 10 companies own over 90 percent of the media
> outlets. Bill Kovach of the Committee of Concerned Journalists and
> Tom Rosenstiel of the Project for Excellence in Journalism say
> these are the most sweeping changes in the rules that govern
> ownership of American media since the 1940s. The ownership rules
> were put in place after we had seen how totalitarian governments
> use domination of the media to goad their countries into war. We
> already know what happens when the free market zealots remove
> restrictions on ownership. In 1996, the FCC eliminated its rules on
> radio ownership. Conglomerates now own hundreds of stations around
> the country. One company, Clear Channel, owns more than 1,200
> stations, and there are 30 percent fewer station owners than there
> were before 1996. The result is less local news and local
> programming, since the formats are programmed at headquarters."
>SOURCE: Salt Lake Tribune, February 3, 2003
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044248402
>
>9. "CANNED PR MATERIAL" NOT WELCOME
>http://www.boston.com/dailyglobe2/034/oped/Whose_comments_are_they_+.shtml
> "Readers have a right to assume that what they read on the letters
> page is not canned public relations material," Boston Globe
> Editorial Page Editor Renee Loth said. Responding to unknowingly
> running GOP "astroturf" form letters, the Globe is instituting a
> new policy to "confirm original authorship on any letter that could
> be part of an organized campaign." Globe Ombudsman Christine
> Chinlund writes that while readers may find the fake grassroots
> letters-to-the-editor offensive, in political campaigning circles,
> there is bipartisan support. She writes that former Clinton press
> secretary and current Grassroots Enterprise CEO Michael McCurry's
> response to critics is: "Grow up and join the Internet Age." On his
> own site, McCurry writes, "I believe that the power of the Internet
> in this capacity has only begun to be tapped by public affairs
> pros. And that power is extraordinary."
>SOURCE: Boston Globe, February 3, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044248401
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044248401
>
>10. THE SHARED VALUES OF TV ADS
>http://www.prweek.com/news/news_story.cfm?ID=169635&site=3
> "The State Department's public affairs division has gone on the
> offensive to combat last month's reports that its Shared Values
> initiative was faltering after the disappearance of its
> centerpiece, a $15 million advertising campaign," PR Week's Douglas
> Quenqua writes. The State Department said its TV ads that featured
> Muslim Americans "talking about their positive experiences living
> in the US" were no longer being broadcast because the spots were
> meant only to be aired during the month of Ramadan. The State
> Department's "street-level diplomacy" campaign Shared Values also
> includes speaking tours, town-hall meetings, print publications,
> radio broadcasts, and Arab outreach programs. The "driving force"
> behind Shared Values is former Madison Avenue advertising executive
> and current Undersecretary for Public Diplomacy Charlotte Beers. PR
> Week reports Beers said that the TV ads' real impact will come
> later when Muslim Americans starring in the ads visit the regions
> in which the ads aired. "They're going to be available for
> questions and answers, and even those countries that didn't have it
> on their national channel will get these speakers. They'll be
> covered by the local press; they've become stars because they have
> such high coverage and awareness," Beers said.
>SOURCE: PR Week, February 3, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044248400
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044248400
>
>11. REPUBLICANS SEEK A FEW GOOD AFRICAN AMERICANS
>http://www.washingtonpost.com/wp-dyn/articles/A58238-2003Jan29.html
> Washington Post columnist Gene Weingarten feels "sorry for African
> American Republicans. They've never had it real good ... So I was
> heartened when I happened on a Web site last month run by a group
> called the African American Republican Leadership Council. ... The
> honorary chairman of the panel is listed as former U.S. senator
> Edward W. Brooke III, a Republican from Massachusetts. So I called
> up Brooke, who confirmed the important fact that he is black. Alas,
> he is not in any way associated with the group. He said he'd never
> heard of it and had no idea why his name was on the site. However,
> he was only 'honorary.' Beneath his name were the names of the
> group's official 15-person Advisory Panel. It includes noted
> conservatives Paul Weyrich, Sean Hannity, Grover Norquist and Gary
> Bauer, all of whom are as white as a mashed potato and marshmallow
> sandwich on Wonder Bread. In fact, all but two of the 15 members of
> the Advisory Panel of the African American Republican Leadership
> Council are white." The mission and purpose of the AARLC, says its
> website, "is to break the liberal Democrat stranglehold over Black
> America."
>SOURCE: Washington Post, February 2, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044162000
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044162000
>
>12. 'AMERICANS FOR TAX REFORM' PART OF A PRO-WAR MOVEMENT
>http://www.nytimes.com/2003/02/01/politics/01PEAC.html?ex=1045136269&ei=1&en=f7706b72d4e51e34
> The New York Times notes that "spurred by local antiwar sentiment,
> dozens of cities and counties around the country have passed
> resolutions imploring President Bush to slow down his confrontation
> with Iraq. ... City and county councils in 20 states have passed
> such measures, from small towns like Woodstock, N.Y., to cities as
> large as Chicago, Philadelphia and Detroit." Well-funded right wing
> supporters of the march to war "stand ready to try to mobilize a
> countermovement. Grover Norquist, president of Americans for Tax
> Reform, said his organization had sent every state legislature a
> proposed measure for adoption the day fighting starts that supports
> Mr. Bush's actions." (Ironically, Norquist has also been working to
> broker a "strange alliance" between the Republican Party and
> radical Islam.)
>SOURCE: New York Times, February 1, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/February_2003.html#1044075604
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1044075604
>
>13. LIQUID TRUTH
>http://www.nytimes.com/2003/01/31/opinion/31PELL.html?pagewanted=print&position=top
> The accusation that Iraq has used chemical weapons against its own
> citizens - Iraqi Kurds at the town of Halabja - is a familiar part
> of the debate over whether to go to war. According to Stephen C.
> Pelletiere, however, the facts surrounding that claim have been
> selectively presented and distorted. "I am in a position to know,"
> he writes, "because, as the Central Intelligence Agency's senior
> political analyst on Iraq during the Iran-Iraq war, and as a
> professor at the Army War College from 1988 to 2000, I was privy to
> much of the classified material that flowed through Washington
> having to do with the Persian Gulf. In addition, I headed a 1991
> Army investigation into how the Iraqis would fight a war against
> the United States; the classified version of the report went into
> great detail on the Halabja affair." Pelletiere also suggests that
> water, rather than oil, may be the main resource at stake in the
> upcoming war. "We are constantly reminded that Iraq has perhaps the
> world's largest reserves of oil. But in a regional and perhaps even
> geopolitical sense, it may be more important that Iraq has the most
> extensive river system in the Middle East. ... In the 1990s there
> was much discussion over the construction of a so-called Peace
> Pipeline that would bring the waters of the Tigris and Euphrates
> south to the parched Gulf states and, by extension, Israel. No
> progress has been made on this, largely because of Iraqi
> intransigence. With Iraq in American hands, of course, all that
> could change. Thus America could alter the destiny of the Middle
> East in a way that probably could not be challenged for decades -
> not solely by controlling Iraq's oil, but by controlling its
> water."
>SOURCE: New York Times, January 31, 2003
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043989201
>
>14. H&K NUKES AUSTRALIA
>http://www.theadvertiser.news.com.au/common/story_page/0,5936,5914216%255E2682,00.html
> The Federal Government of Australia has given the Hill & Knowlton
> PR firm a $300,000 contract to to promote a controversial national
> nuclear waste dump planned near Woomera in South Australia.
> Meanwhile, a green coalition has pledged 1 per cent of that figure
> from its comparatively small funds to launch a "counter-offensive."
> Federal Science Minister Peter McGauran supports the plan, even
> though only "a handful" of citizens have submitted comments in
> support of it. This isn't H&K's first nuclear client. They also
> handled some of the PR for Metropolitan Edison during its
> near-meltdown crisis at Three Mile Island.
>SOURCE: The Advertiser (Australia), January 31, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/January_2003.html#1043989200
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043989200
>
>15. REAL GIRLS HAVE HAMBURGER BUNS
>http://www.time.com/time/health/printout/0,8816,412343,00.html
> Responding to reports of rising vegetarianism among teenagers, the
> National Cattlemen's Beef Association "responded to the looming
> vegetarian crisis by launching a website, Cool 2B Real, in an
> attempt to link meat consumption with some degree of hipness. The
> site, which looks like a cross between a Barbie fan page and a Taco
> Bell ad (beef-filled tacos and gigantic hamburgers dot the screen),
> extols teenage girls to 'Keep it Real' - 'real' as in a person who
> eats beef, preferably three or four times a day. Visitors are also
> invited to send e-cards to their 'real friends' and to tell the
> world why they are 'real girls' (because they eat beef burritos, of
> course!)" But Time couldn't resist adding its own pro-beef spin to
> the story, stating that "New findings from the University of
> Minnesota link teen vegetarians to a less health-conscious
> lifestyle than that of their carnivorous peers." Actually, the
> latest U of M research shows exactly the opposite.
>SOURCE: Time, January 30, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/January_2003.html#1043902800
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043902800
>
>16. IMAGINING THE WORST
>http://www.bayarea.com/mld/mercurynews/news/politics/5052710.htm
> In his State of the Union address, President Bush asked Americans
> to imagine what would have happened if the Sept. 11 hijackers had
> been armed with poison gas or germs. "However, U.S. officials and
> private analysts said Bush's suggestion that Iraqi leader Saddam
> Hussein might give such weapons to terrorists - and the implication
> that the risk of American retaliation can no longer deter him -
> stretches the analysis of U.S. intelligence agencies to, and
> perhaps beyond, the limit," reports Warren P. Strobel.
>SOURCE: Associated Press, January 28, 2003
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043730001
>
>17. TRUST US, WE'RE CORPORATIONS
>http://www.iht.com/articles/84839.html
> Integrity and good behavior based on "principles" are more
> important than rules of corporate governance, according to Peter
> Brabeck-Letmathe, the chief executive of Swiss-based foods giant
> Nestle (which recently demonstrated its commitment to "principles"
> by attempting to sue the famine-stricken nation of Ethiopia).
> Speaking at the same panel in Davos, Switzerland, Margery Kraus of
> the APCO PR firm offered similar sentiments: "I agree one can never
> legislate a culture of integrity and trust - it has to start on the
> inside of companies and build out." (For links to APCO's sordid
> history and Kraus's work setting up tobacco front groups, see the
> item below titled "Nice Work if You Can Get It." )
>SOURCE: International Herald Tribune, January 28, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/January_2003.html#1043730000
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043730000
>
>18. NICE WORK IF YOU CAN GET IT
>http://www.holmesreport.com/holmestemp/story.cfm?edit_id=3000&typeid=1
> The Holmes Report, a PR industry trade newsletter, has published
> the results of its survey on the "best PR firms to work for."
> Winners included:
> * Fleishman Hillard, whose employees covertly infiltrated and
> tape-recorded a group that works to stop teenage tobacco addiction
> * Ketchum Communications, which drafted a Clorox crisis plan
> that called for labeling environmentalists as terrorists, and also
> helped fuel the diet drug craze of the 1990s
> * APCO Associates, whose sleazy work for big tobacco, WorldCom
> and Russian robber baron Mikhail Khodorkovsky has been detailed
> here previously. (Note: APCO is listed in the print edition of the
> Holmes Report but inexplicably doesn't appear in the online version
> of this story.)
>SOURCE: Holmes Report, January 27, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/January_2003.html#1043643602
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043643602
>
>19. COPYRIGHTING FREEDOM OF EXPRESSION"
>http://www.alternet.org/story.html?StoryID=15026
> The Digital Millennium Copyright Act (DMCA) of 1998 has given
> corporations increased power to censor speech that they don't like.
> It severely curtails the "fair use doctrine which allows artists,
> writers and scholars to use fragments of copyrighted works without
> permission for the purposes of education, criticism and parody.
> Kembrew McLeod notes that trademark law has been used to spike a
> web site that parodied Dow Chemical, and Vivendi Universal studios
> used it to kill VivendiUniversalSucks.com on grounds that "certain
> members of the public ... would be likely to understand 'sucks' as
> a banal and obscure addition to the reasonably well-known mark
> Vivendi Universal." Just to prove the absurdity of the law, McLeod
> has taken out a trademark on the phrase "freedom of expression"
> itself. "Apparently, the U.S. Patent and Trademark Office did not
> find the idea of someone controlling this phrase morally, socially
> and politically unsettling, and it granted me ownership of the mark
> in 1998," he writes.
>SOURCE: AlterNet, January 27, 2003
>More web links related to this story are available at:
> http://www.prwatch.org/spin/January_2003.html#1043643601
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043643601
>
>20. CABLE NEWS WARS
>http://www.alternet.org/story.html?StoryID=14997
> The Columbia Journalism Review's Neil Hickey ponders the impact
> that cable TV is having on news coverage. "The big story in cable
> news is the effect that supercharged competition is having on the
> quality of the prime time cable news schedule. All three networks
> are battling with the same weapons: talk, opinion, punditry, debate
> - not to mention the psychedelic, color-saturated graphics, a
> rataplan of computer-generated sound and screens so crowded with
> info-bits, including a traveling zipper of text across the bottom,
> that they look like pinball machines in a penny arcade. ... An
> evening of cable news watching can leave one overstimulated and
> underinformed n endless garbaging of opinion with little hard
> information except for scraps of news at the top of the hour."
>SOURCE: AlterNet, January 22, 2003
>To discuss this story in the PR Watch Forum, visit:
> http://www.prwatch.org/forum/discuss.php?id=1043211601
>
>
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Carpentier Nico (Phd)
Vrije Universiteit Brussel - Free University Brussels
Studies on Media, Information & Telecommunication (SMIT)
Centre for Media Sociology (CeMeSO)
Office: C0.04
Pleinlaan 2 - B-1050 Brussels - Belgium
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ECCR - European Consortium for Communications Research
Secretariat: P.O. Box 106, B-1210 Brussels 21, Belgium
Tel.: +32-2-412 42 78/47
Fax.: +32-2-412 42 00
Email: (freenet002 /at/ pi.be) or (Rico.Lie /at/ pi.be)
URL: http://www.eccr.info
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