[eccr] EU bans tobacco ads

EU bans tobacco ads
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The European Union voted for a new rule to outlaw tobacco ads in
magazines and newspapers. The law will also ban tobacco ads on radio and
the internet, and prohibit cigarette companies from sponsoring events
like Formula One motor racing. The 15 members of the union are obliged
to incorporate the pan-European law into their national statutes by July
2005. 

The union health ministers also signed a recommendation on how all
member governments can further discourage tobacco use among children and
adolescents. Among the suggestions in the document were banishing
cigarette machines from places where children are allowed, banning
billboards that advertise tobacco products and forbidding the use of
recognised cigarette brands on other products, such as clothing.

The union's health and consumer protection commissioner, David Byrne,
called the developments a "double blow against Big Tobacco." The
addition of the print media, the internet and radio to the ban marks the
second union attempt to silence the tobacco industry. The European
Publishers Council, which represents many of the biggest European
publishing houses, said it was opposed to the inclusion of print media
in the new law. 

Source: http://www.mediareview.co.uk/news/mediaeurope.htm - MediaReview

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