[Commlist] New issue of Communication & Sport journal (vol. 13, iss. 6)

This year’s sixth and final issue of Communication & Sport journal (vol. 
13, iss. 6, December 2025) is accessible at 
https://journals.sagepub.com/toc/coma/13/6 
<https://journals.sagepub.com/toc/coma/13/6>.

This issue offers 15 articles written by 41 authors examining a range of 
perspectives on technological innovation in sport media, from the 
metaverse and virtual reality to esports and more traditional research 
approaches to emerging media contents.

INTRODUCTION

Between Hype and Reality: The Promises and Pitfalls of Predicting Sports 
Media Technological Innovation
By Andrew C. Billings
https://doi.org/10.1177/21674795251380213 
<https://doi.org/10.1177/21674795251380213>

RESEARCH ARTICLES

Bridging the Virtual and the Real: The Impact of Metaverse Sports Event 
Characteristics on Event Marketing Communication Effectiveness
By Zeyang Li and Lei Jia
https://doi.org/10.1177/21674795251321754 
<https://doi.org/10.1177/21674795251321754>

Dynamic Information Processing of Signage Advertising Embedded in 
VR-Mediated Sports Through Real-Time Eye-Tracking and Biometric Measures
By Bomin Paek, Minkyo Lee, Glenna L. Read and Hongwei Yang
https://doi.org/10.1177/21674795251326102 
<https://doi.org/10.1177/21674795251326102>

Diving in a Virtual Reality: Investigating Technology Acceptance
By Sophia Elsholz, Alexander Frank, Jakob J. Korbel and Rüdiger Zarnekow
https://doi.org/10.1177/21674795251326597 
<https://doi.org/10.1177/21674795251326597>

Extended Reality in Esports: Opportunities, Challenges and Future 
Research Avenues - An Experts’ Perspective
By Jakob J. Korbel, Jana E. Riewe, Sophia Elsholz and Rüdiger Zarnekow
https://doi.org/10.1177/21674795251327104 
<https://doi.org/10.1177/21674795251327104>

Determinants of Online Live Esports Viewership With Advanced Data: The 
Case of League of Legends Champions Korea
By Yoonji Ryu, Jaehyun Jeong, Wonseok Jang, Gyemin Lee and Hyunwoong Pyun
https://doi.org/10.1177/21674795241277051 
<https://doi.org/10.1177/21674795241277051>

“Drive to Survive” Drives New Fans to Formula 1? Studying Viewer 
Experiences of a Sports Documentary and Its Influence on the Sport’s Fandom
By Dhwanil Shah and Anthony Lamont Williams
https://doi.org/10.1177/21674795241280209 
<https://doi.org/10.1177/21674795241280209>

A Uses and Gratifications-Based Market Segmentation Approach to Football 
Fans’ Online Media Usage Motivation
By Anina Gächter, Pascal Stegmann and Grazia Lang
https://doi.org/10.1177/21674795241273875 
<https://doi.org/10.1177/21674795241273875>

Displaced and Diminished: How the Placemaking Value of “Being there” 
Influences Play-By-Play Broadcasters’ Professional Identity
By Brian A. Petrotta, Travis R. Bell and Lindsey Meeks
https://doi.org/10.1177/21674795241279588 
<https://doi.org/10.1177/21674795241279588>

Sports Identification in Situational Problem-Solving: A Framework for 
Understanding Fans’ Communicative Behaviors in Sports Crises
By Mu He
https://doi.org/10.1177/21674795241271191 
<https://doi.org/10.1177/21674795241271191>

Constructing a New Framework for Sport and Development: Investigating 
the Media Portrayal of Village Basketball Association in China
By Mingjiang Lu, Liwen Zhang and Zizhong Zhang
https://doi.org/10.1177/21674795241271193 
<https://doi.org/10.1177/21674795241271193>

“The Planet’s Champion” Daniel Bryan: How WWE Uses Sport, Neoliberalism 
and Colorblind Ideology in Professional Wrestling Narratives
By Ever Josue Figueroa, Vincent Peña and Krishnan Vasudevan
https://doi.org/10.1177/21674795241268130 
<https://doi.org/10.1177/21674795241268130>

Tweets, Triumphs, and Tensions: A Machine Learning Approach to Decoding 
Multi-Tier Thematic Framing of the 2022 Beijing Winter Olympics on 
Social Media
By Chenglong Xu, Tyreal Yizhou Qian, Lei Yang and Dongfeng Liu
https://doi.org/10.1177/21674795241262667 
<https://doi.org/10.1177/21674795241262667>

Japanese National Basketball Association Fans and Social Media 
Acceptance: Exploring the Role of Brand Respect
By Jeongbeom Hahm and Rei Yamashita
https://doi.org/10.1177/21674795241251753 
<https://doi.org/10.1177/21674795241251753>

Playing (& Smoking) by the Rules: Sport Media’s Racialized Coverage of 
Athlete Drug Use
By Patrick Crowe and Vincent Peña
https://doi.org/10.1177/21674795241249142 
<https://doi.org/10.1177/21674795241249142>

“I Just Learn a Single Phrase:” Language Acquisition and Cultural Fusion 
in Professional Baseball
By Patrick C. Gentile, Luke A. Skuratowicz and Zachary W. Arth
https://doi.org/10.1177/21674795241242719 
<https://doi.org/10.1177/21674795241242719>

Communication and Sport (C&S) is a cutting-edge, peer-reviewed bimonthly 
journal that publishes research to foster international scholarly 
understanding of the nexus of communication and sport. C&S publishes 
research and critical analysis from diverse disciplinary and theoretical 
perspectives to advance understanding of communication phenomena in the 
varied contexts through which sport touches individuals, society, and 
culture. It is indexed by the Social Sciences Citation Index (SSCI) and 
in the Scopus database. The journal does not require payment for 
manuscript submission, processing or publication. The journal’s website 
can be accessed here: https://journals.sagepub.com/home/COM 
<https://journals.sagepub.com/home/COM>.
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