[Commlist] New Book: Sports Media Rights in the Age of Streaming and Platformisation

*Sports Media Rights in the Age of Streaming and Platformisation*
By Tom Evens (Ghent University, Belgium) and Paul Smith (De Montfort 
University, Leicester)
Routledge, 2024. ISBN 9781032513928
https://www.routledge.com/Sports-Media-Rights-in-the-Age-of-Streaming-and-Platformisation/Evens-Smith/p/book/9781032513928 
<https://www.routledge.com/Sports-Media-Rights-in-the-Age-of-Streaming-and-Platformisation/Evens-Smith/p/book/9781032513928>

The sports media rights market is in a state of flux. New players, such 
as Amazon and DAZN, are investing enormous sums to acquire the rights to 
cover major sports events and attract subscribers to their streaming 
platforms. At the same time, traditional pay-TV broadcasters, such as 
Sky and ESPN, as well as public service media organisations, like the 
BBC, remain as reliant as ever on live sport to retain audiences for 
their linear television services, as well to attract users to their new 
online platforms. This book provides an in-depth analysis of how the 
platformisation of television is shaping the contemporary sports rights 
market and vice versa. Using a range of national and regional examples, 
the book examines the rights strategies of both media and sports 
organisations. It also details the key issues facing policy makers and 
regulators, including online sports piracy and the need to update 
legislation designed to guarantee coverage of major sports events on 
free-to-air television. Overall, this book highlights how changes to the 
sports rights market in the age of streaming are best understood as an 
evolution of the traditional sports broadcasting market, rather than a 
digital revolution.


*CONTENTS*
*PART 1: Change and Continuity in the Sports Media Rights Market*
1 The Platformisation of Sports Media Rights
2 The Sports Media Rights Market: Economics and History

*PART 2: The Platformisation of Sports Rights*
3 Commercial Media Organisations
4 Public Service Media Organisations
5 Sports Organisations

*PART 3: The Regulation of Sports Rights *
6 Copyright Law and Sports Piracy
7 Competition Issues
8 Major Events Legislation

Conclusion

For full details, see: 
https://www.routledge.com/Sports-Media-Rights-in-the-Age-of-Streaming-and-Platformisation/Evens-Smith/p/book/9781032513928 
<https://www.routledge.com/Sports-Media-Rights-in-the-Age-of-Streaming-and-Platformisation/Evens-Smith/p/book/9781032513928>


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