[Commlist] New Book: History, Politics and the Evolution of Cultivation Theory Beyond Violence?

Andy Ruddock, Communications and Media Studies, Monash University, 
Melbourne, Australia.
(andy.ruddock /at/ monash.edu) <mailto:(andy.ruddock /at/ monash.edu)>.

New Book: Andy Ruddock (2024) History, Politics and the Evolution of 
Cultivation Theory
Beyond Violence? Palgrave MacMillan.
eBook ISBN 978-3-031-75911-6 Published: 01 December 2024.
Hardcover ISBN 978-3-031-75910-9 Published: 02 December 2024
https://link.springer.com/book/10.1007/978-3-031-75911-6 
<https://link.springer.com/book/10.1007/978-3-031-75911-6>

Summary
This book provides a cultural history of cultivation theory, a North 
American mass communication paradigm best known for arguing that 
television violence was a potent agent of political socialisation. 
Decades after its inception, cultivation theory remains an evocative 
force in imagining twenty-first-century media power. This book reveals 
how many factors shaped the theory: the spectre of twentieth-century 
fascism, the Cold War, political turbulence in 1960s America, and the 
realisation that television had profoundly altered the rhythms of social 
and political life. The book also explains how cultivation theory became 
a means of analysing diverse media influences, thanks to various 
scholars who brought different motivations, perspectives and skills to 
the project.  Cultivation theory succeeded because its practitioners 
related their work to the changing political moods of post-war America. 
In doing so, they created a unique critical perspective within mass 
communication research, which continues to shed light on the role media 
play in political conflict.

Table of Contents
Table of contents (6 chapters)

1. Cultivation Theory and the Digital Age Pages 1-18
2. The Cultivation Legacy: Media Influence and Intellectual History 
Pages 19-36
3. The Institutional and Political Setting for Cultivation Theory Pages 
37-64
4. Cultivation Theory and the Question of Media Violence Pages 65-90
5. Diversifying Mass Communications Pages 91-114
6. History, Intellectual History and Media Influence Pages 115-134Dr 
Andy Ruddock (he/him)
Head of Section, Communications & Media Studies.
+61 3 99034614
We acknowledge the Traditional Owners, and Elders past and present, of 
all the lands on which Monash University operates.
https://orcid.org/0000-0002-535 <https://orcid.org/0000-0002-5358-827X>

New Book. /History, Politics and the Evolution of Cultivation Theory: 
Beyond Violence? /Palgrave Studies in History of the Media. 
https://link.springer.com/book/9783031759109 
<https://link.springer.com/book/9783031759109>

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