Archive for publications, 2024

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[Commlist] New book: Talking Back to the West

Sat Jun 08 10:45:15 GMT 2024


Bilge Yesil is happy to share the news of my book Talking Back to the West: How Turkey Uses Counter-Hegemony to Reshape the Global Communication Order <https://www.press.uillinois.edu/books/?id=p087998>.

Abstract:
Turkey’s global communication apparatus has expanded remarkably since the 2010s under the rule of the AKP (Justice and Development Party). In /Talking Back to the West/, Bilge Yesil analyzes the state-run and pro-AKP commercial entities that disseminate a vast array of English-language media content—including news, documentaries, and television series. Yesil considers Turkey’s foreign policy as one of the drivers of its external-facing communicative activities but goes beyond the typical public diplomacy and soft power frameworks. Instead, she unravels the underlying historical and sociocultural vestiges, demonstrating how various arms of this global apparatus instrumentalize Muslim identity politics and a civilizational discourse to discredit the West and position Turkey as a rising power. Although the AKP’s communication emissaries claim to be decolonizing the West-dominated international order and advocating for the Global South, Yesil argues that their mobilization of counter-hegemony is transactional, selective, and exclusionary. As such, /Talking Back to the West/ provides critical insights into the politics of Muslim victimhood, the essentialization of East-West binaries, and the obfuscation of facts with identitarian narratives.

If you’re interested in purchasing the book, you can use the promo code *S24UIP* at the _University of Illinois Press <http://www.press.uillinois.edu/>_ website and receive a 30% discount.

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