[Commlist] New book: Consuming the Body Paperback

Consuming the Body: Capitalism, social Media and Commodification


      PAPERBACK NOW AVAILABLE

https://www.bloomsbury.com 
<https://www.bloomsbury.com/uk/consuming-the-body-9781350225299/>/uk/consu 
<https://www.bloomsbury.com/uk/consuming-the-body-9781350225299/>ming-the-body-9781350225299/

Consuming the Body examines contemporary consumerism and the commodified 
construction of ideal gendered bodies, paying particular attention to 
the new forms of interaction produced by social networking sites. 
Describing the behaviours of an ideal neoliberal subject, Woolley 
identifies modes of discipline, forms of pleasure, and opportunities for 
subversion in an examination of how individuals are addressed and the 
ways in which they are expected to respond.

A brilliant analysis of consumerism exposing how we are manipulated by 
capitalism seeking to turn our subjectivity into an object for corporate 
profit. By drilling into the shiny surface of corporate deceit Consuming 
the Body uncovers ways to resist the deceptions foisted on us.

Peter Kennard, Professor of Political Art, Royal College of Art, UK

What are we to do with the idealised mirror-images that capitalism beams 
at us through social media, making us all fetishists and hysterics? 
Consuming the Body is written urgently but elegantly, finally offering 
ways of thinking outside this dangerous box.

Professor Naomi Segal, Honorary Fellow, Institute of Modern Languages 
Research, University of London, UK

This book is a fascinating take on selfie culture and beyond, taking up 
classic feminist psychoanalytic discussions of the fetishistic gaze to 
think about the impact of social networks, cosmetic surgery, health 
surveillance and the 'sadistic commands' of capitalist consumer culture. 
Focusing on the increasingly blurred lines between neoliberal 
self-surveillance and neurosis, the book explores how hysteria, anorexia 
and bulimia share much with contemporary online imperatives around 
fitness, health and beauty. Offering some solace through activist work 
on social networks, the book proposes that selfie culture needs a new 
set of rules for it to become a space of empowerment and to loosen the 
disciplinary control that it exerts.

Catherine Grant, Senior Lecturer, Art and Visual Cultures department, 
Goldsmiths, University of London, UK

Selfies and social media have an image problem - in more ways than one. 
In this compelling book, Dawn Woolley challenges the narrow stereotypes 
criticising how bodies are portrayed in these digital media. She 
elucidates their complex meanings, practices and politics, and in doing 
so, recuperates their value, particularly for women with non-normative 
bodies.

Deborah Lupton, SHARP Professor, Centre for Social Research in Health 
and Social Policy Research Centre, UNSW Sydney, Australia

Dawn Woolley offers up an exciting and eloquent exploration of the often 
sadistic ways that contemporary capitalism compels us to consume. 
Importantly Woolley gives us valuable insight into radical 
self-presentation approaches on social media that glitch and refuse the 
'ideal' in order to empower a body's presence.

Dr. Jacki Willson, Associate Professor in Performance and Gender, School 
of Performance and Cultural Industries, University of Leeds, UK


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