[Commlist] New Book: Tribal and the Cultural Legacy of Streetwear

Intellect is pleased to share that /Tribal and the Cultural Legacy of 
Streetwear 
<https://www.intellectbooks.com/tribal-and-the-cultural-legacy-of-streetwear>/, edited by G. 
James Daichendt, is out in paperback.

Tribal Streetwear is lifestyle streetwear brand that seeks to represent 
a variety of southern California sub-cultures that includes graffiti, 
street art, skateboarding, surfing, tattoos, hip hop, breakdancing, 
punk, lowriders, and custom culture. Based in San Diego, California, 
Tribal has strong Chicano roots in its aesthetic and spans the globe 
with retail stores on several continents.

The text presents a series of articles, essays, and personal reflections 
that explore the various dimensions of Tribal Streetwear, and how the 
impact of their designs continues to balance the precarious act of being 
relevant and responsible with their resources.


*_Table of Contents
_*
*Acknowledgments
Preface*

*Section 1: Introduction to Tribal Streetwear*
*1. *The Legacy of Tribal Streetwear – /James Daichendt/

*Section 2: Streetwear and its Histories*
*2. *What’s in a Name: Baseball Caps and Identity in American Culture – 
/Clayton Funk/
*3.* /La Voz de la Calle/ (“The Voice of the Street”) – /Marvin R. Milian/
*4. *How Graffiti and Street Art Styles, Images, and Iconography 
Impacted the Designs that Tribal Streetwear Uses on Their Clothing and 
Accessories – /Jeffrey Ian Ross/

*Section 3: Tribal and Its Tattoo Roots*
*5. *Representation of World: An Ontological Exploration of Tattoos and 
Self – /Rachel Daichendt/
*6. *A Brief Look at Southern California Tattoo Culture and History – 
/Evan Senn/

*Section 4: Tribalism and Identity*
*7. *Tribal Streetwear Will Be the First Aesthetic Ethnicity for the 
Digital Metaverse – /Chumahan Bowen/
*8. *A Tribe Laud West: Hip Hop and Its Influence on Tribal Gear and a 
New Chicano Generation – /Monique Charles/

*Section 5: Surf and Skate*
*9.* Surfing Together, Surfing Alone: Surf Tribes and Tribalism in 
Southern California during the Twentieth Century – /Ben Cater/
*10. *Street, Punk, Desert, Life: Four Stories of Tribal Streetwear and 
Skate Culture – /James Wicks/

*Section 6: Lowriders and Culture Making*
*11.* /La Locura Cura/: Lowriders, Chicanismo, and Bobby Tribal – 
/Denise M. Sandoval/
*12.* Bouncing Across Borders: The Globalization of Lowriding – /John Ulloa/

*Section 7: Personal Histories*
*13. *Everyone Belongs to a Tribe – /Luis Saldaña/
*14.* A Personal Account of Tribal and Tattooing – /Michael ‘Tank’ Gonzales/
*15.* Tribal Streetwear: A Personal History – /Bobby Ruiz/


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