Archive for publications, 2024

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[Commlist] New book: The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity

Tue Feb 27 14:20:34 GMT 2024




Intellect is pleased to share that /The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity <https://www.intellectbooks.com/the-neoliberal-self-in-bollywood>/, by Namrata Rele Sathe, is out in hardback.

Namrata Rele Sathe investigates the impact of unchecked expansion of neoliberal values in India, using popular films and culture as the focal point. The book explores the concept of the neoliberal self, which, contrary to being a stable marker of modern Indian identity, reveals a contradictory and fragmented nature. The identity commonly seen in mainstream Indian culture struggles to uphold its image of self-promotion, optimism, and belief in progress and prosperity. Highlighting the instability and fragmentation of this neoliberal identity, Rele Sathe reveals the underlying feelings of insecurity and inherent inequality imposed by neoliberal systems.

The analysis is explicitly political and incorporates theories from feminist media studies, popular culture analysis, and film studies to critique Hindi cinema produced in the past two decades. Rele Sathe also examines peripheral elements such as film stars, urban spaces, web series, YouTube videos, and social media content as part of the analysis.


*_Table of Contents
_*
*List of Figures
Acknowledgements
Introduction:* The Future that Never Was

*1. *The Maladjusted Metrosexual: Urban Masculinity, Neoliberal Workplaces, and Romantic Dysfunction

*2.* At Home in the City: Women, Sexuality, and Democratic Politics in the Urban Space

*3.* Forging a Fairytale: New Rituals of Romance and Marriage in Neoliberal India

*4.* Brand ‘Priyanka Chopra’: The Cult of Individuality, Citizenship, and the Transnational Female Celebrity

*Epilogue:* Fraying Selves and Disintegrating Realities
*Notes
Bibliography*


Please visit our website for more information:
www.intellectbooks.com/the-neoliberal-self-in-bollywood <http://www.intellectbooks.com/the-neoliberal-self-in-bollywood>


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