[Commlist] New book: The Hipster Economy: taste and authenticity in late modern capitalism

UCL Press is delighted to announce the publication of a new open access 
book that may be of interest to list subscribers///The Hipster Economy: 
taste and authenticity in late modern capitalism/, by Alessandro Gerosa.
Download it free: https://bit.ly/3P99ZCL<https://bit.ly/3P99ZCL>

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*The Hipster Economy
Taste and authenticity in late modern capitalism
*Alessandro Gerosa
Free download: https://bit.ly/3P99ZCL<https://bit.ly/3P99ZCL>

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Today, being authentic has become an aspiration and an imperative. The 
notion of authenticity shapes the consumption habits of individuals in 
the most diverse contexts such as food and drinks, clothing, music, 
tourism and the digital sphere, even leading to the resurgence of 
apparently obsolescent modes of production such as craft. It also 
significantly transforms urban areas, their local economies and 
development. /The Hipster Economy/ analyses this complex set of related 
phenomena to argue that the quest for authenticity has been a driver of 
Western societies from the emersion of capitalism and industrial society 
to today.

 From this premise, the book advances multiple original contributions. 
First, it explains why and how authenticity has become a fundamental 
value orienting consumers' taste in late modern capitalism; second, it 
proposes a novel conceptualisation of the aesthetic regime of 
consumption; third, the book constitutes the first detailed analysis of 
the resurgence of the neo-craft industries, their entrepreneurs, and the 
economic imaginary of consumption underpinning them, and fourth, it 
analyses how the hipster economy is impacting the urban space, favouring 
new logic of urban development with contrasting outcomes.

Free download:https://bit.ly/3P99ZCL<https://bit.ly/3P99ZCL>


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