[Commlist] New Book: Covering Extended Reality Technologies in the Media (Routledge Research in Journalism series) with foreword by Prof Stuart Allan

Emma Kaylee Graves is pleased to announce the release of my new 
monograph, Covering Extended Reality Technologies in the Media, part of 
the Routledge Research in Journalism series 
(http://www.routledge.com/9781032446646).

With a foreword by Prof Stuart Allan, this book presents a study of the 
news coverage of extended reality technologies (virtual, augmented and 
mixed reality; or XR) and how this news corresponds with the marketing 
of XR products.

Focusing on a group of recently emerging technological products, the 
book offers in-depth analysis of the news coverage of XR technologies 
and explores the overlap between news discourse and promotional 
discourse by comparing the way these products are framed in the news and 
their marketing materials. Using both quantitative and qualitative data, 
it discusses the topics covered in XR news, as well as the sources used 
and the specific framing techniques that appear in both XR news and 
marketing materials. In addition to these findings, it also provides a 
set of frame categories that can be used by other researchers analysing 
the media coverage of emerging technologies.

Ultimately arguing that the news represents XR in such a way that treats 
readers as consumers instead of citizens, prioritising the interests of 
XR companies rather than news audiences, this book will be of interest 
to students and researchers in media and communications, discourse 
studies, journalism, PR and marketing and innovation studies, as well as 
XR practitioners.

Get 20% off when ordering through Routledge until 31st January 2024 when 
using code SMA41: http://www.routledge.com/9781032446646.



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