[Commlist] New Book - Social Media and Cultural politics of Korean pop culture in East Asia

Sunny Yoon is pleased to announce the publication of the single authored 
book, Social media and Cultural Politics of Korean pop culture in East 
Asia, published by Routledge.


https://www.routledge.com/Social-Media-and-the-Cultural-Politics-of-Korean-Pop-Culture-in-East-Asia/Yoon/p/book/9781032532691 
<https://www.routledge.com/Social-Media-and-the-Cultural-Politics-of-Korean-Pop-Culture-in-East-Asia/Yoon/p/book/9781032532691>


This volume examines international engagement with Korean popular 
culture in East Asian online spaces, and how Asian identities are formed 
and perceived between nations within the region.

In the context of global diversification and growing public 
participation in global issues, it builds up a new theoretical 
perspective in order to explain the emerging power of Asia in the global 
mediascape. With a focus on Korean media, touching upon K-pop and the 
phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, 
China, and Taiwan in this regional study. Combining theory with 
ethnographic audience studies in East Asian countries, the book 
elucidates East Asian media in a larger context of the changing global 
structure and media technology.

This book will interest academics and students working on Asian popular 
culture and media, new media, East Asian studies, social media, and 
digital communication.


Table of contents


1. Introduction

Part I: Social media and globalizing Asian pop culture

2. Emerging Asia and Global communication

3. Changes in mediascape and social media

4. Globalizing East Asian media and Asian identity

Part II: Social media and cultural politics in East Asia

5. Social media and fandom community: the case of BTS

6. Emerging China as global superpower and international tensions in 
East Asia

7. Techno-nationalism and international conflicts between Japan and Korea

8. Inter-Asia communication and identity politics: Hallyu and 
anti-Hallyu in Taiwan

9. Conclusion: Social networks and cyber-imagination of Asian communities

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