[Commlist] New Book: Transmedia/Genre: Rethinking Genre in a Multiplatform Culture

New book:

*Transmedia/Genre: Rethinking Genre in a Multiplatform Culture*

*_By Matthew Freeman and Anthony N. Smith_*

This book brings genre back to the forefront of the current transmedia 
trend. Genres are perhaps the most innately transmedial of media 
constructs, formed as they are from all kinds of industrial, 
technological and discursive phenomena. Yet, few have considered how 
genre works in a multiplatform context. This book does precisely that, 
making a uniquely transmedial contribution to the study of genre in the 
age of media convergence. The book interrogates how industrial, 
technological and participatory transformations of digital platforms and 
emerging technologies reshape workings of genre. The authors consider 
franchises such as Star Wars, streaming platforms such as Netflix, 
catch-up services such as ITV Hub, creative technologies such as virtual 
reality, and beyond. In setting the stage for the revival of genre 
theory in contemporary transmedia scholarship, this book pushes forward 
understandings of multiplatform media and the emerging form and function 
of genre across contemporary culture.

/Review:/
"This excellent and innovative book uses genre theory to broaden the 
context in which academics have considered the production, operation and 
reception of transmedia storytelling. Previous scholarship has tended to 
focus solely on the science fiction and fantasy genres, but Freeman and 
Smith convincingly argue that many genres, from comedy to docudrama, 
help to link storyworlds across different platforms. The authors also 
demonstrate that specific platforms can transform genre characteristics 
in unexpected ways."
/– Roberta Pearson, Professor Emerita, Film and Television Studies, 
University of Nottingham/

*Matthew Freeman* is Reader in Multiplatform Media at Bath Spa 
University, UK, where he is Research Lead for Film & Media and Course 
Leader for BA (Hons) Media Communications. He is the author/editor of 
eight books on topics such as transmedia and media industries. Beyond 
academia, he is the Founder of Immersive Promotion Design, a marketing 
consultancy for the immersive sector.

*Anthony N. Smith* is Lecturer in Television Theory at the University of 
Salford, UK. He has published articles in /New Media & Society/, 
/Critical Studies in Television/ and beyond. He is also co-editor of 
/Storytelling in the Media Convergence Age: Exploring Screen Narratives/ 
(Palgrave Macmillan, 2014) and author of /Storytelling Industries: 
Narrative Production in the 21st Century/ (Palgrave Macmillan, 2018).

/Table of Contents:/

1. Introduction or: Why We Still Need Genre

*Part I: Media Conglomerates*

2. Transmedia Superhero: Marvel, Genre Divergence and Captain America

3. Transmedia Western: Lucasfilm, Genre Linking and /The Mandalorian/

*Part II: Digital Platforms*

4. Transmedia Horror: Netflix, Genre Empowerment and /Stranger Things /

5. Transmedia Docudrama: ITV Hub, Genre Democratisation and /Quiz /

6. Transmedia Comedy: BBC Three, Genre Distribution and /Pls Like/

7. Transmedia Fantasy-JRPG: Kickstarter, Genre Leveraging and /Eiyuden 
Chronicle: Hundred Heroes /

*Part III: Emerging Technologies*

8. Transmedia War: Virtual Reality, Genre Embodiment and /The Day the 
World Changed /

9. Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and 
/Reminiscence/

10. Conclusion: Towards a Conceptual Framework of Transmedia Genre

/Published by Palgrave Macmillan and available in softcover or ebook 
format at:/
https://link.springer.com/book/10.1007/978-3-031-15583-3 
<https://link.springer.com/book/10.1007/978-3-031-15583-3>


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