[Commlist] New book: Drag in the Global Digital Public Sphere

Edited by Niall Brennan and David Gudelunas, /Drag in the Global Digital 
Public Sphere/ (Routledge 2022/2023) explores drag in global online 
spaces as a distinct departure from the established success, and 
limitations, of RuPaul’s Drag Race. Centred around discourses of LGBTQ+ 
visibility and political mobilization, the volume addresses how these 
discourses have moved beyond the increasingly limited qualities of the 
television series to reconfigure the parameters of drag in emerging 
communities and spaces.

By reconceiving of drag in new settings, this volume uncovers the 
crucial social and political potential for community-building in an 
increasingly fragmented and isolated global space. Chapters by a diverse 
team of authors delve into the recognition of new articulations of 
LGBTQ+ visibility and political mobility through drag in online space; 
the implications of drag celebrity for issues such as labor and profit 
in the digital sphere; the (re) appropriation of mainstream drag in 
emerging online environments and communities; and the reverberations of 
drag in underrepresented and underresearched areas of the world.

Offering new insights into the rise of drag in a global digital public 
sphere, this volume will be of interest to scholars and students of 
media studies, cultural studies, digital media and cultural studies, 
critical race studies, gender studies, sexuality studies, queer theory, 
film and television studies.

https://www.routledge.com/Drag-in-the-Global-Digital-Public-Sphere-Queer-Visibility-Online-Discourse/Brennan-Gudelunas/p/book/9781032204345 
<https://www.routledge.com/Drag-in-the-Global-Digital-Public-Sphere-Queer-Visibility-Online-Discourse/Brennan-Gudelunas/p/book/9781032204345>

*Part I: Introduction*

1. Post-/RuPaul’s Drag Race/: Queer Visibility, Online Discourse and 
Political Change in a Global Digital Sphere
/Niall Brennan and David Gudelunas/

*Part II: Drag Visibility and Politics in Global Online Space*

2. Post-/Drag Race/, Post-Trans, Post-Pandemic Contestants: Affecting 
Political Realness in Social Media and (in Return to) Reality Television 
Space
/Niall Brennan/

3. “Boys Wear Blue, Girls Wear Pink”: Drag Queens, Fake News and Gender 
Controversies in a Conservative Brazil
/Mayka Castellano, Daniel Rios and Gabriel Ferreirinho/

4. Pabllo Vittar, the New Drag Sensation and Embodiment of Resistance in 
Digital Media Space
/Paulo Pepe/

*Part III: Drag Influencers, Advertising and Labor*

5. All those Glamazons We Subscribe To: Mapping a Network of Key 
Influencers Spreading the Art of Drag on YouTube
/Lara Kobilke/

6. Drag Dollars: Making Room for Queens in Advertising
/Juan Mundel, Samantha Close and Niki Sasiela/

7. It’s a Drag: The Televisual Exploitation of Labor in /RuPaul’s Drag Race/
/Max Mehran/

8. Werq the YouTube: Changing Collective Practices in the Brazilian Drag 
Scene
/Lucas Bragança and Douglas Ostruca/

*Part IV: Drag Remix, Translation and Online Fandom*

9. Giving Face (Shields): The Recirculation and Rearticulation of /Drag 
Race/ in a Global Pandemic
/David Gudelunas/

10. Reading is Fundamental: Ru-Capturing Narrative and /Drag Race/ 
Herstory Through Remixed Episodes, Fan Dialogue and Hypercamp Culture
/Kyle Livie and Sam Robinson/

11. Do You Speak Drag? An Analysis of /RuPaul’s Drag Race/ Jargon 
Translated and Subtitled by Brazilian Fans
/Jaíro Safarti and Igor dos Santos/

*Part V: Drag by Global Extension(s)*

12. The Exploration of Liminal Identities through Drag in Online Space
/Chelsea Daggett/

13. Mr Gay Namibia: Publicity Maven, Social-Justice Defender and Former 
Altar Boy
/Tammy Rae Matthews/

14. The Shumang Lila Performers of Manipur and the Pursuit of the Perfect
/Suzania Brahmacharimayum and Barry King/


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