[Commlist] Re-Understanding Media: new book

*Re-Understanding Media***

Feminist Extensions of Marshall McLuhan

*Edited by Sarah Sharma and Rianka Singh***

*_https://www.combinedacademic.co.uk/9781478017875/re-understanding-media/ 
<https://www.combinedacademic.co.uk/9781478017875/re-understanding-media/> 
_*

*__*

*Receive a 20% discount online*:*

*CSLS2022*

*Valid until 11:59 GMT, 31^st December 2022. Discount only applies to 
the CAP website.

“This brilliant collection thrillingly updates and interrogates Marshall 
McLuhan’s work, with abundant insights from feminist and critical race 
studies. Starting from the insight that ‘the medium is the message,/’ 
Re-Understanding Media/refuses the idea of technology as a mere tool, 
instead showing how it is a structuring form of power—from incubators to 
platform heels to facial recognition scanners. A challenging and 
important book.” - *Rosalind Gill, City, University of London*

The contributors to /Re-Understanding Media /advance a feminist version 
of Marshall McLuhan’s key text, /Understanding Media: The Extensions of 
Man/, repurposing his insight that “the medium is the message” for 
feminist ends. They argue that while McLuhan’s theory provides a falsely 
universalizing conception of the technological as a structuring form of 
power, feminist critics can take it up to show how technologies alter 
and determine the social experiences of race, gender, class, and 
sexuality. This volume showcases essays, experimental writings, and 
interviews from media studies scholars, artists, activists, and those 
who work with and create technology. Among other topics, the 
contributors extend McLuhan’s discussion of transportation technology to 
the attics and cargo boxes that moved Black women through the 
Underground Railroad, apply McLuhan’s concept of media as extensions of 
humans to analyze Tupperware as media of containment, and take up 3D 
printing as a feminist and decolonial practice. The volume demonstrates 
how power dynamics are built into technological media and how media can 
be harnessed for radical purposes.

Contributors. Nasma Ahmed, Morehshin Allahyari, Sarah Banet-Weiser, 
Wendy Hui Kyong Chun, Brooke Erin Duffy, Ganaele Langlois, Sara Martel, 
Shannon Mattern, Cait McKinney, Jeremy Packer, Craig Robertson, Sarah 
Sharma, Ladan Siad, Rianka Singh, Nicholas Taylor, Armond R. Towns, and 
Jennifer Wemigwans

*Sarah Sharma*is Associate Professor and Director of the Institute of 
Communication, Culture, Information and Technology at the University of 
Toronto, Mississauga. She was the director of the McLuhan Centre for 
Culture and Technology from 2017 to 2022. Sharma is author of In the 
/Meantime: Temporality and Cultural Politics/, also published by Duke 
University Press.

*Rianka Singh*is Assistant Professor in the Department of Communication 
and Media Studies at York University, Toronto.


*Duke University Press**| May 2022 | 280pp | 9781478017875 | PB | £21.99**

*Price subject to change.

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