[Commlist] new book: The Globally Familiar: Digital Hip Hop, Masculinity, and Urban Space in Delhi

We would like to announce a new publication from Duke University Press, 
which we hope will be of interest.

*The Globally Familiar***

Digital Hip Hop, Masculinity, and Urban Space in Delhi

*Ethiraj Gabriel Dattatreyan***

*https://www.combinedacademic.co.uk/9781478011200/the-globally-familiar/* <https://www.combinedacademic.co.uk/9781478011200/the-globally-familiar/>*__*

*__*

*Receive a 20% discount online:*

*CSLS2020*

“A rich narrative of urban transformation told from the perspectives of 
young men on the margins of Delhi. This lucid ethnography illuminates 
how hip hop and digital media entangle cultural worlds and redefine 
classed masculinity. A riveting read with cross-disciplinary appeal, 
/The Globally Familiar/opens new perspectives about urbanity from 
below.”*—Radha S. Hegde, Professor of Media, Culture, and Communication, 
New York University**__*

*__*

“Ethiraj Gabriel Dattatreyan has produced a wonderfully rich, nuanced 
narrative of Delhi’s hip hop scene. Engaging with young men from India, 
Afghanistan, Nigeria, Somalia, and Nepal, /The Globally Familiar/is not 
only brilliantly and elegantly theorized but methodologically innovative 
and sophisticated. Combining the tradition of ‘hiphopography’ with 
digital production and participation, Dattatreyan’s narrative not only 
bristles with insights about youth cultural production vis-à-vis race, 
masculinity, capitalism, and the global but also pushes global hip hop 
studies to the next level by demonstrating the power of sustained 
commitment to both the culture and those who produce it. /The Globally 
Familiar/is a rare gem.”*—H. Samy Alim, David O. Sears Presidential 
Endowed Chair in the Social Sciences, University of California, Los 
Angeles**__*

*__*

In /The Globally Familiar/Ethiraj Gabriel Dattatreyan traces how the 
rapid development of information and communication technologies in India 
has created opportunities for young people to creatively explore their 
gendered, classed, and racialized subjectivities in and through 
transnational media worlds. His ethnography focuses on a group of 
diverse young, working-class men in Delhi as they take up the African 
diasporic aesthetics and creative practices of hip hop. Dattatreyan 
shows how these aspiring b-boys, MCs, and graffiti writers fashion 
themselves and their city through their online and offline 
experimentations with hip hop, thereby accessing new social, economic, 
and political opportunities while acting as consumers, producers, and 
influencers in global circuits of capitalism. In so doing, Dattatreyan 
outlines how the hopeful, creative, and vitally embodied practices of 
hip hop offer an alternative narrative of urban place-making in 
“digital” India.*__*

*__*

*Ethiraj Gabriel Dattatreyan*is a Senior Lecturer in the Department of 
Anthropology at Goldsmiths, University of London.*__*

*__*

*Duke University Press**| October 2020 | 264pp | 9781478011200 | PB | 
£20.99**

*Price subject to change.

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