[Commlist] New book - Netflix Nations: The Geography of Digital Distribution (open-access)

NETFLIX NATIONS: The Geography of Digital Distribution
Ramon Lobato | New York University Press, 2019

Free open-access version: 
http://openaccessbooks.nyupress.org/book/9781479804948/
Paperback (US$25): https://nyupress.org/books/9781479804948/

Television, once a broadcast medium, now also travels through our 
telephone lines, fiber optic cables, and wireless networks. It is 
delivered to viewers via apps, screens large and small, and media 
players of all kinds. In this unfamiliar environment, new global giants 
of television distribution are emerging -- including Netflix, the 
world's largest subscription video-on-demand service.

Combining media industry analysis with cultural theory, Ramon Lobato 
explores the political and policy tensions at the heart of the digital 
distribution revolution, tracing their longer history through our 
evolving understanding of media globalization. Netflix Nations considers 
the ways that subscription video-on-demand services, but most of all 
Netflix, have irrevocably changed the circulation of media content. It 
tells the story of how a global video portal interacts with national 
audiences, markets, and institutions, and what this means for how we 
understand global media in the internet age.

 < Table of contents >

Introduction
1. What is Netflix?
2. Transnational Television: From Broadcast to Broadband
3. The Infrastructures of Streaming
4. Making Global Markets
5. Content, Catalogs, and Cultural Imperialism
6. The Proxy Wars
Conclusions


< Endorsements >

"In exploring how internet-distributed television services are reshaping 
the national boundaries of the industry, Lobato offers a cutting-edge 
study that advances our understanding of Netflix and cultural 
globalization and reconceptualizes the relationship between 'old' and 
'new' media. Netflix Nations will change the way we think about 
infrastructure, globalization, power, and the television we know and 
love."  -- Amanda D. Lotz, author of The Television Will Be Revolutionized

"In this most valuable book, Lobato gives us a highly nuanced account of 
the global spread of Netflix that emphasizes how extraordinarily diverse 
are the infrastructural, policy, and consumption conditions within which 
it finds is place. The breadth of the research is impressive, and its 
insistence on a comparative approach across (at least) four continents 
brings a much-needed dimension to our understanding of the Netflix 
phenomenon." -- Graeme Turner, author of Re-Inventing the Media


Ramon Lobato is Senior Research Fellow in Media and Communication at 
RMIT University, Melbourne.

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