Archive for publications, January 2019

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[Commlist] New book: Hybrid Media Activism: Ecologies, Imaginaries, Algorithms

Tue Jan 08 17:43:23 GMT 2019

new book "Hybrid Media Activism: Ecologies, Imaginaries, Algorithms”


This book is an extensive investigation of the complexities, pitfalls and shortcomings of contemporary digital activism. Drawing on extensive fieldwork completed by the author on social movements, collectives and political parties in Spain, Italy and Mexico, this book explores the multifaceted tapestry of issues that plague today’s acts of digital dissent. Assessing whether digital activism can generate and sustain long-term processes of social and political change, this book will be of interest to students and scholars researching radical politics, social movements, activism and current affairs more generally.


Introduction: the quest for communicative complexity within social movements

PART I. Ecologies

Chapter 1. Media ecologies and the media/movement dynamic 

Chapter 2. An ecological exploration of the ‘Anomalous Wave’ movement

Chapter 3. An ecological exploration of the #YoSoy132 movement

PART II. Imaginaries 

Chapter 4. Media imaginaries and the media/movement dynamic

Chapter 5. The authoritarian sublime of the Five Star Movement

Chapter 6. The technopolitical sublime of the Spanish Indignados

PART III. Algorithms

Chapter 7. The mutual shaping of algorithms and social movements 

Chapter 8. Algorithm as propaganda, repression, and paranoia

Chapter 9. Algorithm as knowledge, appropriation, and resistance

Conclusions: hybrid media activism


**"This is a timely and most needed book to broaden the discussion about the intricate relationship between social movements and communication technologies. Treré’s /Hybrid Media Activism /delivers a poignant critique of the shortcomings in previous theorizations of the role of media and communications in social movements. Based on sound research that provides readers with first-hand information from diverse movements, contexts and practices the author develops three innovative concepts—ecologies, imaginaries and algorithms—to offer new analytical tools that allow for a hybrid, complex, multi-faceted understanding of Media Activism." - *Claudia Magallanes-Blanco*, Professor of Communications, Universidad Iberoamericana Puebla, co-editor of the Routledge book series /Media and Communication Activism: The Empowerment Practices of Social Movements/


"This remarkable book is a highly original feat of theoretical synthesis and cross-cultural research. It will transform our understanding of the elusive relationship between communication and activism in the digital age. Essential reading for students and scholars of social movements." - *John Postill*, Senior Lecturer in Communication at RMIT University, Melbourne, author of /The Rise of Nerd Politics /(Pluto, 2018)

/"Hybrid Media Activism /trains a sharp eye on the relationship between social movements and media technology and explores the paradoxical ways digital communication both brings us together and tears us apart. Treré surveys the wealth of academic disciplines and research methodologies brought to the topic over the last two decades and offers fresh empirical research on the role technology has played in the work of social movements gathering steam in Mexico, Italy and Spain. Theoretically sophisticated and empirically rich, this book takes the measure of shifting territory on our whirling mediated planet." - *Adrienne Russell*, Mary Laird Wood Professor of Communication, University of Washington Seattle, author of /Journalism as Activism: Recoding Media Power /(Polity, 2017)

"In this theoretically innovative and empirically rich volume, Emiliano Treré convincingly develops a practice based ecological understanding of the complex and hybrid communication in social movements. Bringing agency back into the analysis, he investigates the technological appropriation, media imaginaries and algorithmic (counter)power of activists in their interaction with communication technologies from everyday life to institutional politics." - *Professor Donatella Della Porta*, Dean of the Department of Political and Social Sciences and Director of the Centre of Social Movements Studies, Scuola Normale Superiore, Florence

"Creative, insightful and multidisciplinary. Treré's /Hybrid Media Activism/ will be a landmark book to understand the continuities and changes in the relationship between social movements and communication practices in the digital era." - *Rodrigo Gómez*, Professor in Communication Industries and Policies, Universidad Autónoma Metropolitana Cuajimalpa, Ciudad de México, editor of /Global Media Giants/ (Routledge, 2016)

"Emiliano Treré has emerged in recent years as one of the smartest analysts of contemporary social movements, combining a sophisticated grasp of social and media theory with rigorous comparative fieldwork. This lucid and extremely well-structured book is a landmark intervention into how we understand both the limits and promise of networked resistance." - *Nick Couldry*, Professor of Media, Communications and Social Theory, London School of Economics and Political Science, UK. Author, /Media Society World /(Polity, 2012).

 “Hybrid Media Activism offers a suggestive journey that invites us to re-read and rethink the communicative activity of social movements from a new and stimulating theoretical perspective in a hybrid and highly complex digital context. It allows us to know how activism works in social media to change not only society but also the practices and strategies of political communication in the digital media landscape. At the same time, it shows how this technological environment can also favor repression, propaganda and authoritarianism. In this context, Treré fittingly places algorithms as a key element for the exercise of power in the social media domain. This dialectic between social change, resistance and repression offers new insights for the study of media, communication and democracy in today's societies. Combining a denstruens and a construens strategy, Treré's book draws the new profile of the social movements and media technologies relationship. Its approach also offers an excellent antidote to the communicative reductionism in this field. All in all, this book is a rich and inspiring analysis that opens new avenues for research on media activism in the digital era” - *Andreu Casero-Ripollés*, Professor of Political Communication and Dean at the School of Humanities and Social Sciences, Universitat Jaume I de Castelló. Co-author of Refiguring democracy. The Spanish Political Laboratory (Routledge, 2017).

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