[ecrea] New Book: The Routledge Companion to Transmedia Studies

 new book:

*The Routledge Companion to Transmedia Studies*

*_Edited by Matthew Freeman and Renira Rampazzo Gambarato_*

Series: Routledge Media and Cultural Studies Companions 
<https://www.routledge.com/Routledge-Media-and-Cultural-Studies-Companions/book-series/RMCSC>

Across the globe, people now engage with media content across multiple 
platforms, following stories, characters, worlds, brands and other 
information across a spectrum of media channels. This transmedia 
phenomenon has led to the burgeoning of transmedia studies in media, 
cultural studies and communication departments across the academy. /The 
Routledge Companion to Transmedia Studies/ seeks to be the ultimate 
publication for scholars and students interested in comprehending all 
the various aspects of transmediality. This collection, which gathers 
together original articles by a global roster of contributors from a 
variety of disciplines, sets out to contextualize, problematize and 
scrutinize the current status and future directions of transmediality, 
exploring the industries, arts, practices, cultures, and methodologies 
of studying convergent media across multiple platforms.

/Review:/
"The editors have assembled an international rogue’s gallery of some of 
the world’s top thinkers about transmedia. I love that attempts to 
develop a field theory of transmedia have given way to efforts to 
describe different configurations transmedia might take in different 
contexts or in the service of different goals."
/–/ /Henry Jenkins, Provost Professor of Communication, Journalism, 
Cinematic Arts and Education, University of Southern California/

*Dr Matthew Freeman* is Reader in Multiplatform Media at Bath Spa 
University and Co-Director of its Centre for Media Research. He is the 
author of /Historicising Transmedia Storytelling/ (2016) and /Industrial 
Approaches to Media/ (2016), the co-author of /Transmedia 
Archaeology/ (2014), and the co-editor of /Global Convergence Cultures 
/(2018).

*Dr Renira Rampazzo Gambarato* is Senior Lecturer in Media and 
Communication Studies at Jönköping University. She is co-editor of 
/Exploring Transmedia Journalism in the Digital Age /(2018) and of 
/Kulturdialoge Brasilien-Deutschland–Design, Film, Literatur, Median 
/[/Cultural Dialogue Brazil-Germany–Design, Film, Literature, Media/] 
(2008).

/Table of Contents:/

Foreword
/– Henry Jenkins/

Introduction: Transmedia Studies – Where Now?
/– Matthew Freeman and Renira Rampazzo Gambarato/

*Part I: Industries of Transmediality*

1. Transmedia Film: From Embedded Engagement to Embodied Experience
/– Sarah Atkinson/

2. Transmedia Documentary: Experience and Participative Approaches to 
Non-Fiction Transmedia
/– Joakim Karlsen/

3. Transmedia Television: Flow, Glance, and the BBC
/– Elizabeth Evans/

4. Transmedia Telenovelas: The Brazilian Experience
/– Ianara Rosas and Hanna Nolasco/

5. Transmedia Comics: Seriality, Sequentiality, and the Shifting 
Economies of Franchise Licensing
/– William Proctor/

6. Transmedia Publishing: Three Complementary Cases
/– Alastair Horne/

7. Transmedia Games: Aesthetics and Politics of Profitable Play
/– Helen Kennedy/

8. Transmedia Music: The Values of Music as a Transmedia Asset
/– Paola Brembilla/

9. Transmedia Journalism: The Potentialities of Transmedia Dynamics in 
the News Coverage of Planned Events
/– Renira Rampazzo Gambarato/

10. Transmedia Sports: The National Basketball Association, Emojis, and 
Personalized Participation
/– Ethan Tussey/

11. Transmedia Social Platforms: Livestreaming and Transmedia Sports
/– Portia Vann, Axel Bruns and Stephen Harrington/

12. Transmedia Celebrity: The Kardashian Kosmos - Between Family Brand 
and Individual Storylines
/– Šárka Gmiterková/

13. Transmedia Attractions: The Case of /Warner Bros. Studio Tour – The 
Making of Harry Potter/
/– Matthew Freeman/

*Part II: Arts of Transmediality*

14. Transmedia Storytelling: Characters, Time, and World – The Case of 
/Battlestar Galactica/
–/ Melanie Bourdaa/

15. Transmedia World-Building: History, Conception, and Construction
– /Mark J. P. Wolf/

16. Transmedia Characters: Additionality and Cohesion in Transfictional 
Heroes
– /Roberta Pearson/

17. Transmedia Genres: Form, Content, and the Centrality of Memory
/– Colin B. Harvey/

18. Transmedia Writing: Storyworlds and Participation at the 
Intersection of Practice and Theory
– /Donna Hancox/

19. Transmedia Photography: Implicit Narrative from a Discrete Moment
– /Kevin Moloney/

20. Transmedia Indie: Creativity Outside Hollywood
– /Erica Negri/

*Part III: Practices of Transmediality*

21. Transmedia Adaptation: Revisiting the No-Adaptation Rule
– /Christy Dena/

22. Transmedia Developer: Success at Multiplatform Narrative Requires a 
Journey to the Heart of Story
– /Jeff Gomez/

23. Transmedia Production: Embracing Change
/– Robert Pratten/

24. Transmedia Commodification: Disneyfication, Magical Objects, and 
/Beauty and the Beast/
/– Anna Kérchy/

25. Transmedia Franchising: Driving Factors, Storyworld Development, and 
Creative Process
/– Peter von Stackelberg/

26. Transmedia Distribution: From Vertical Integration to Digital Natives
/– Elizabeth Evans/

27. Transmedia Branding and Marketing: Concepts and Practices
/– Max Giovagnoli/

*Part IV: Cultures of Transmediality*

28. Transmedia Archaeology: Narrative Expansions Across Media Before the 
Age of Convergence
/– Paolo Bertetti/

29. Transmedia Heritage: Museums and Historic Sites as Present-Day 
Storytellers
/– Jenny Kidd/

30. Transmedia Fandom and Participation: The Nuances and Contours of 
Fannish Participation
/– Paul Booth/

31. Transmedia Paratexts: Informational, Commercial, Diegetic, and 
Auratic Circulation
/– Matt Hills/

32. Transmedia Politics: /Star Wars/ and the Ideological Battlegrounds 
of Popular Franchises
/– Dan Hassler-Forest/

33. Transmedia Charity: Constructing the Ethos of the BBC’s /Red Nose 
Day/ Across Media
/– Matthew Freeman/

34. Transmedia Education: Changing the Learning Landscape
/– Lorena Peret Teixeira Tárcia /

35. Transmedia Literacy: Rethinking Media Literacy in the New Media Ecology
/– Carlos A. Scolari/

36. Transmedia for Social Change: Evolving Approaches to Activism and 
Representation
/– Donna Hancox/

37. Transmedia Identities: From Fan Cultures to Liquid Lives
/– André Jansson and Karin Fast/

38. Transmedia Psychology: Creating Compelling and Immersive Experiences
/– Pamela Rutledge/

39. Transmedia Religion: From Representations to Propaganda Strategy
/– Marie-Eve Carignan/

*Part V: Methodologies of Transmediality*

40. A NarratologicalApproach to Transmedial Storyworlds and Transmedial 
Universes
/– Jan-Noël Thon/

41. An Ontological Approach to Transmedia Worlds
/– Frank Branch and Rebekah Phillips/

42. An Experience Approach to Transmedia Fictions
/– Susana Tosca and Lisbeth Klastrup/

43. A Design Approach to Transmedia Projects
/– Renira Rampazzo Gambarato /

44. A Management Approach to Transmedia Enterprises
/– Ulrike Rohn and Indrek Ibrus/

45. A Micro-Budget Approach to Transmedia in Small Nations
/– Kyle Barrett/

46.A Genettian Approach to Transmedia (Para)Textuality
/– Raúl Rodríguez-Ferrándiz/

47. A Semiotic Approach to Transmedia Storytelling
/– Geane Alzamora/

48. A Mythological Approach to Transmedia Storytelling
/– Nicoleta Popa Blanariu and Dan Popa/

49. A Qualitative Network Approach to Transmedia Communication
/– Matthias Berg and Andreas Hepp/

50. A Metrics Model for Measuring Transmedia Engagement
/– Eefje Op den Buysch and Hille van der Kaa/

Afterword: The Present and Future of Transmedia Practices – A Conversation
/– Alison Norrington, Kate Pullinger, Nataly Rios Gioco and Kate 
Fitzpatrick/

/Published by Routledge and available at:/
https://www.routledge.com/The-Routledge-Companion-to-Transmedia-Studies/Freeman-Gambarato/p/book/9781138483439


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