[ecrea] New Book: Women and TV Culture in Pakistan

New Book: Women and TV Culture in Pakistan (I.B. Tauris: Library of 
South Asian History and Culture)

Link: 
https://www.ibtauris.com/books/society%20%20social%20sciences/society%20%20culture%20general/social%20groups/gender%20studies%20gender%20groups/gender%20studies%20women/women%20and%20tv%20culture%20in%20pakistan%20gender%20islam%20and%20national%20identity


Description:
The television broadcasting culture of Pakistan was changed dramatically 
in 2002. The President, General Pervez Musharraf, introduced a policy of 
liberalisation that enabled controversial issues such as honour 
killings, adultery, stoning to death, domestic violence, marriage after 
divorce and homosexuality to be increasingly depicted on screen. Women 
and TV Culture in Pakistan is the first in-depth analysis of this change 
in television content. Munira Cheema focuses on how `gender issues' are 
dealt with on TV and examines the impact this has on female viewers. In 
Pakistan, television is often the only way in which women can access the 
public sphere (except through male guardians) and this book evaluates 
how TV content allows them to navigate their intersecting identities as 
Muslims, women and Pakistanis. At a time when religious conservatism is 
on the rise in the country, this book investigates why producers choose 
to focus on gender-based issues and the extent to which religion 
dictates social behaviour and broadcasting choices. Based on interviews 
with women viewers in Karachi as well as industry professionals 
including writers, directors and ratings experts, the research is a 
much-needed and original contribution to global television studies and 
gender studies.

Chapter 1: Between On-screen and Off-screen Gender Politics: 
Contextualising Research
Chapter 2: Breach in the Culture of Shame: Openness in Gender-Based Content
Chapter 3: Understanding the Dynamics of the Production of Gendered Content
Chapter 4: Empowering Women or Bringing Change through Drama Serials: 
Producers' Perspectives
Chapter 5: Interactive TV: Empowering Women/Bringing Change on 
Producers' Agenda?
Chapter 6: Women Empowered or Disciplined through Gendered Content: the 
Case of Drama Serials
Chapter 7: Interactive TV: Viewers Empowered or Disciplined
Conclusion Notes Bibliography

Purchase: 
https://www.amazon.co.uk/Women-Culture-Pakistan-Library-History/dp/1788311779/ref=sr_1_1?ie=UTF8&qid=1532950603&sr=8-1&keywords=munira+cheema

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