Archive for publications, July 2016

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[ecrea] new book Journalism without headline

Sun Jul 10 20:51:34 GMT 2016






Journalism without headline

The dynamics of social networks reconfigured the interface of news on the Internet (web and applications). On Twitter and Facebook, for example, is no longer the headline that determines the importance of the news, is the buzz. The concept of editing is being deconstructed. Readers do not follow more editorials, seeking news by hashtags or journalists profiles, citizens, institutions and media companies, among others.

In her new work, Journalism without headline | The implosion of the static page, published by Editora e-book format Senac Sao Paulo, Luciana Moherdaui presents a long and rigorous analysis sites and portals formats. It concludes that they are still made by the traditional design of newspapers: with hierarchy, typesetting and columns when the data culture imposes a new aesthetic that implodes the static page.

"The Internet, especially social networks and narrative databases, pushed journalism to a significant change in aesthetics and production: the interface is no longer just a pager and the news no longer just an interaction between reporter, editor and director, new social actors are also involved in the production of content, "says Luciana.

The journalism headline without findings are irreversible, and indicate that media companies have not dealt well with the transition to the Internet, particularly for social networks, used as a source of traffic to portals and websites.

"The book leads to a series of conclusions, such as the loss of the home page power, and the loss of the headline power, but perhaps the most important of these is evidence that media companies do not own social networks, do not control their information flows. There have been attempts to create their own networks, but it did not work. Not newspapers logic operate on the network concept, "says Luciana.

About the author
Luciana Moherdaui a doctorate at PUC / SP in creating processes in the media, author of the web style guide - production and online news edition (Senac 2000), the first book of its kind written in Brazil. The author was a fellow of UOL Research in 2008 and participated in the creation of iG and Reuters.

Datasheet
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Journalism without headline | The implosion of the static page
Authors: Luciana Moherdaui
Publisher: Editora Senac Sao Paulo
Format: e-book
Number of Pages: 227
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