[ecrea] International Journal of Marketing Semiotics

New journal

Contact: (grosolatos123 /at/ myway.com)

If you are an academic researcher or an agency in the field of marketing 
semiotics and you wish to contribute to the International Journal of 
Marketing Semiotics, please send your papers to:

(journalmarketingsemiotics /at/ yahoo.com)

www.ijms.tk



PRESS RELEASE: LAUNCH OF THE INTERNATIONAL JOURNAL OF MARKETING 
SEMIOTICS (IJMS)

We are pleased to announce the official launch of the International 
Journal of Marketing Semiotics (www.ijms.tk).

The mission of the International Journal of Marketing Semiotics is to 
constitute a reference point in state-of-the-art academic research in 
the field of marketing semiotics, by enhancing the relevance of semiotic 
theories and methodologies across the entire marketing mix, with a dual 
orientation towards furthering existing theory, while safeguarding 
managerial saliency.



Objectives

The International Journal of Marketing Semiotics is an open-source 
academic journal that aims to cover a wide spectrum of interdisciplinary 
marketing/semiotics research streams, spanning:

- Conceptual approaches by drawing on different semiotic perspectives 
(i.e. Peircean, structuralist, post-structuralist, sociosemiotics, 
cultural, textual, visual, multimodal) to the 5 P's.

- Novel semiotically informed methodological frameworks for conducting 
research into packaging design and competitive packaging analysis, new 
product development, product/service/retail branding, brand identity 
development, brand equity, pricing, advertising, IMC development and 
competitive analysis, consumer behavior (offline and online).

- Comparing and contrasting existing marketing research conceptual and 
methodological frameworks with semiotic ones.

- Cross-disciplinary approaches on marketing research issues that 
combine semiotics with perspectives from the social sciences and the 
humanities, such as narrative analysis, psychoanalysis, anthropology, 
sociology.

The International Journal of Marketing Semiotics welcomes both 
conceptual and applied semiotic research, provided that semiotic 
perspectives have been applied rigorously in the concerned marketing 
issues and are sufficiently informed by relevant literature, stemming 
from within both semiotics and marketing disciplines.

The International Journal of Marketing Semiotics intends to host 
academically rigorous research papers, but also to provide a forum where 
marketing semiotics agencies may publicize case studies of projects they 
have undertaken for clients.

Editorial Board

Ana Côrte-Real (Professor of Marketing and Semiotics, Universidade 
Católica, Portugal)

Bent Sørensen (Independent Peirce scholar and co-editor of Signs: 
International Journal of Semiotics)

Fernando Santos (Design Semiotician, Founder of BrandsandMeanings.com 
agency, Portugal)

Fredrik Goffhe (Designer, Visual Semiotician and Co-Founder of Formal 
Design agency)

George Rossolatos (PhD Researcher in Semiotics of Brand Equity, 
University of Kassel, Germany and founder of disruptiVesemiOtics agency)

John Murphy (Cultural Anthropologist and Semiotic Consultant at Truth 
agency, England)

Kristian Bankov (Professor of Semiotics, New Bulgarian University, Bulgaria)

Malcolm Evans (Visiting lecturer in Marketing Semiotics and Founder of 
Space Doctors semiotic agency, England)

Ricardo Nogueira de Castro Monteiro (Professor of Semiotics, 
Universidade Anhembi Morumbi, Brazil)

Torkild Thellefsen (Associate Professor, The Royal School of Library and 
Information Science, Denmark)

International Advisory Board

Göran Sonesson (Professor of Semiotics, Lund University, Sweden and 
Secretary General of the International Association for Visual Semiotics)

Paul Cobley (Professor of Semiotics and Communications, London 
Metropolitan University, England and Vice-President of the International 
Association for Semiotic Studies)

Philip Kitchen (Professor of Marketing, Brock University, Canada)



CALL FOR PAPERS

International Journal of Marketing Semiotics

The import of semiotics in the study of brands has been proliferating 
over the past twenty years, from academics and practitioners alike. By 
virtue of semiotics’ ability to account for the processes whereby 
meaning is generated, it constitutes the discipline par excellence for 
addressing the issue of brand signification.

Semiotic approaches to branding have been furnished both from within the 
semiotics (i.e. Floch, Semprini) and the consumer research (i.e. Mick & 
McQuarrie, Stern, Williamson) disciplines. Semiotic approaches have been 
incumbent on different perspectives in the semiotic literature, such as 
Peirceanism, Structuralism (i.e. Saussure, Barthes, Greimas, 
Fontanille), Social Semiotics (i.e. Kress and Leeuwen). Semiotics have 
been applied in various research areas within the wider branding field 
of research, including brand identity and brand image, advertising copy 
development, advertising encoding and decoding, retail branding, media 
messages, package design, to name a few. Particular focus has been laid 
on the differences between different modes of semiosis in terms of 
modality (verbal, oral, visual, olfactory etc.), the interaction among 
modalities, the conditions of signification and the wider cultural 
practices that have given rise to particular modes of semiosis. The 
usefulness of semiotics consists both in furnishing a typological 
classification of brands as signs, as well as a conceptual and 
methodological platform for designing and managing brands as sign 
systems. As an applied market research tool, semiotics have been used 
either as a standalone research method or in combination with other 
qualitative and quantitative research techniques. Semiotic concepts have 
been used in order to single and map out cultural codes, product 
languages, consumer typologies, but also with view to yielding an 
epistemologically robust ground, on which brand structures, alternative 
communication routes and packaging code systems may be edified.

The International Journal of Marketing Semiotics aims to host 
state-of-the-art research alongside the major above-mentioned research 
streams, with an emphasis on:

- Brand identity and brand image

- Advertising communications development and effectiveness

- New product development

- Packaging design

- Retail branding

Both conceptual and applied semiotic approaches in the above fields of 
research are welcome.

The closing date for submission is September 30th 2012








--
Dr. Paul Cobley
Professor of Semiotics and Communications
London Metropolitan University
Ladbroke House
62-66 Highbury Grove
LONDON N5 2AD
UK

Tel. ++44 (0)2071335040

Subject Matters
http://www.subject-matters.co.uk

Social Semiotics
http://www.tandf.co.uk/journals/titles/10350330.asp

Cybernetics and Human Knowing
http://www.imprint.co.uk/C&HK/


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