[ecrea] New Book "When Media Are New"

> The University of Michigan Press has just published the book "When 
> Media Are New" by John Carey and Martin Elton.  With a focus on 
> users, rather than on technologies, the book reviews the new media 
> of the last fifty years or so -- failures as well as 
> successes.  Part I examines how new media have come to be adopted 
> (or rejected), why it is impossible to forecast their uptake, and 
> the varying problems of implementation that have occurred.  Part II 
> provides in-depth case studies of particular media innovations.
>
> The authors write from a transdisciplinary perspective.  William 
> Dutton, Director of the Oxford Internet Institute at the University 
> of Oxford, has commented, "[It] is a key reference on the new media, 
> and must reading for students of the Internet - the platform for 
> continuing the new media revolution."  Eli Noam, Professor of 
> Economics and Finance at the Columbia University Business School, 
> remarked, "What aspects of  Carey and Elton's "When Media Are New" 
> are new? First, a sterling perspective. In a media world full of 
> promotional hype, journalistic credulity, and social-cultural 
> pessimism, the authors gracefully debunk them all. Second, useful 
> information. The book is chock-full of nuggets on just about every 
> media introduction, nicely presented and readily shared. Third, 
> thoughtful interpretation."  And according to Russell Neuman, Evans 
> Professor of Media Technology at the University of Michigan, "This 
> transdisciplinary and accessible volume is the best book on 
> technology diffusion since Everett Roger's 'Diffusion of Innovations.'"
>
> Supplementary Powerpoint slides for use in the classroom are 
> available at www.whenmediarearenew.com.
>
> A 40% discount is available for orders placed on the publisher's Web 
> site.  To obtain the discount, enter the code NEWMEDIA10 when 
> checking out at www.press.umich.edu.  This offer expires on December 31, 2010.

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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