Archive for publications, July 2010

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[ecrea] New Book on Media Writing

Thu Jul 01 15:00:06 GMT 2010



You may be interested to hear that a new book, 'Media Writing: A Practical Introduction', will be published by Palgrave Macmillan this summer.
 
Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media.
Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology.
"This practice-based text book will prove an invaluable addition to a growing, innovative field of enquiry and serves as a comprehensive survey of contemporary media writing outputs."
- Caroline Smith, Senior Lecturer in Media Writing & Programme Leader of Media and Creative Writing, University of Greenwich.
Contents:
Introduction: What is Media Writing?
Print Journalism: Newspapers
Print Journalism: Magazines
Broadcast Journalism
Public Relations and Media Relations
Copywriting and Advertising
Screenwriting: Fiction
Screenwriting: Fact
Conclusion: Media Writing and Digital Technology
Best wishes,
Craig
Dr Craig Batty
Senior Lecturer in Screenwriting
 
The Media School,
Bournemouth University,
214 Weymouth House,
Fern Barrow,
Poole.
BH12 5BB
 

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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