[Commlist] Conference CFP_International Media Management Academic Association (IMMAA 2023 Conf)

Call For Papers

IMMAA conference 2023: Media Transformation. A road map for the future

Al-Akhawayn University in Ifrane, Ifrane, Morocco, Oct. 19-21, 2023

**

**

The International Media Management Academic Association (IMMAA) invites 
submissions of theoretical and empirical research papers and case 
studies on all aspects of media management for its 17^th conference, Oct 
19-21, 2023, in Ifrane, Morocco. Hosted by Al-Akhawayn University in 
Ifrane (AUI), the conference aims to bring together academics, senior 
and early career researchers, and professionals in all areas of media 
management, new media, economics, corporate communication, and related 
fields. IMMAA strives to be a truly international association and 
encourages participation from all countries in English, Arabic, French, 
and Spanish.

The 2023 IMMAA conferencetheme is /Media Transformation: A Road map/ 
/for the future/. We welcome submissions addressing the challenges and 
opportunities of media management in the new digital and technological 
transformation era. We suggest three P axes:

 1. *Purpose*: Why and What do media need to transform?
 2. *People*: How prepared are media institutions and media managers for
    the transformation?
 3. *Processes*: How should the media proceed with the change?

We welcome submissions that engage with the following topics but are not 
limited to:

      o Business models for media and digital media
      o Monetization strategies for content
      o Audience engagement and measurement
      o Social media and its impact on traditional media
      o The use of artificial intelligence and machine learning in media
        management
      o The role of data and analytics in media decision-making
      o Media regulation in the digital age
      o The future of media and entertainment industries
      o Innovation, media entrepreneurship, and start-ups
      o Research and renewed methodological approaches to study and
        teach media management.

Submissions of extended abstracts should be at most seven pages or 2000 
words (double space, font 12).

The empirical papers should include the research objective and a summary 
of the conceptual framework, methodological approach, findings, 
discussion, and limitations.

Submissions of panel proposals should include a 300-word purpose of the 
panel, abstracts of 300 words for each presentation, and a 100-word 
short bio of each panelist and the panel organizer/chair.

All submissions will be subject to a peer-review process. The best 
conference papers will be invited to publish their research in the 
/Journal of Creative Industries and Cultural Studies/ (editors Terry 
Flew and Paulo Faustino).

All submissions should be sent to (conference /at/ immaa.org) 
<mailto:(conference /at/ immaa.org)>by or before August 31, 2023.

*About IMMAA*

IMMAA (International Media Management Academic Association) is a global 
association of academics researching critical media management issues to 
improve the practice and understanding of media markets and 
institutions. Its diverse international membership fosters and promotes 
an appreciation for the differences among countries and cultures that 
contribute to characteristics that differentiate national media markets 
and shape relationships among them. Past conferences were held in cities 
that include Chicago, San Francisco, Saarbrücken, New York, Lisbon, 
Pamplona, Moscow, Seoul, Sao Paulo, Stuttgart, Doha, and Porto.

*About Al Akhawayn University in Ifrane (AUI)*

Al Akhawayn University in Ifrane (AUI) is accredited by the New England 
Commission of Higher Education (NECHE). It educates the future 
citizen-leaders of Morocco and the world through a globally oriented, 
English-language liberal arts curriculum based on the North American 
system. The academic community of students, faculty, and staff work 
together to foster excellence and identity through teaching and learning 
favorable to developing equity and social responsibility. The AUI houses 
the Hillary Rodham Clinton Center for Women’s Empowerment (HCC). The HCC 
advances scholarship and knowledge production about gender and women’s 
rights in North Africa, but it also contains grassroots outreach 
programs for rural women that are mostly designed to empower rural 
women’s associations to become economically self-reliant. Home to over 
2,200 students from around the world, the 75-hectare campus houses 
student facilities, including seven academic buildings, a library, 21 
student residences, four dining halls, shops, sports centers, and 
research labs.

Visit the IMMAA website,*www.immaa.org <https://immaa.org/>* for more 
information about the program, travel, and accommodation details. If you 
have any questions, please email (conference /at/ immaa.org) 
<mailto:(conference /at/ immaa.org)>.

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