[Commlist] call for chapters - Global Perspectives on Social Media Influencers and Strategic Business Communication

Call for Chapters

*Global Perspectives on Social Media Influencers and Strategic Business 
Communication*

*Editors***

*Dr. Nicky Chang Bi*, University of Nebraska at Omaha, United States
*Dr. Ruonan Zhang*, Rollins College, United States

*Introduction***

Social media influencers have become a popular source of information and 
thus affect consumer decisions on a global scope. They have been 
increasingly important for brands that want to reach a larger but 
precisely targeted audience, especially digital natives. The research of 
social media influencers has grown rapidly in recent years. Social media 
influencers are a group of individuals who produce high-quality content 
that assists their audiences to learn new skills and look for 
information on a particular topic. Social media influencers can make an 
impact on their audiences' purchasing decisions through information 
dissemination, product try-ons, brand endorsement, and sponsored or 
user-generated reviews of products and services. Social media 
influencers not only make a significant difference in their followers' 
brand loyalty and purchase intention but also help to shape cultural 
norms and build communities around shared interests. For instance, live 
streaming and off-site interaction are effective ways that influencers 
use to build relationships with their audience and drive sales. This 
calls for attention from brands who hope to reach out to influencers. 
Businesses and organizations should make ethical decisions in choosing 
influencers. It is important for them to carefully assess social media 
influencers and avoid working with those who have a history of engaging 
the audience through unethical methods.

*Objective***

This book was designed with two objectives. First, it will provide a 
comprehensive overview of the contemporary research and practices of 
social media influencers. It will cover a wide range of topics, 
including social media influencers in different industries and sectors, 
their impact on audiences, their motives and characteristics, and their 
use in business management, public relations, advertising, and strategic 
communication. Second, it will explore innovative methods to identify, 
assess, and reach out to influencers on a global scale. Overall, the 
book will represent a salutary addition to the current academic studies 
of social media influencers. The book is a valuable resource for 
businesses, strategic communicators, marketers, scholars, and anyone 
interested in learning more about social media influencers.

*Recommended Topics***

*/Social Media Influencers' Impacts on The Audience/**//*

      o The impacts of social media influencers on brand loyalty, brand
        attitudes, purchase intention, etc.
      o Social media influencers, cultural norms, and community building
      o The differences between paid endorsement, sponsored content, and
        pure electronic word-of-mouth
      o Social media influencers, live streaming, and purchase behaviors
      o The methods of reaching out to social media influencers as a
        public relations or/and advertising approach
      o The audience’s engagement with social media influencers
      o Social media influencers and parasocial relationships/interaction
      o The moderation effects of audiences’ personalities on the
        impacts of social media Influencers
      o How influencer-product congruency shapes individuals’ attitudes
        and purchase behaviors
      o Social media influencers in the fashion industry, fitness,
        public health, sustainability, tourism, finance, etc.
      o Others

*/The Motives and Characteristics of Social Media Influencers/**//*

      o Different generations of social media influencers
      o The emergence of virtual influencers as the influencer
        communication paradigm
      o The comparison between virtual influencers and human influencers
      o The credibility of social media influencers
      o Social media influencers from rural areas
      o The differences between social media influencers and traditional
        celebrities
      o Mapping influencers on social media
      o How organizations identify, manage, and evaluate social media
        influencers
      o Motivations of social media influencers in content production
      o How social media influencers use artificial intelligence (AI) to
        produce content
      o Others

*/The Ethics and Negative Consequences of Social Media Influencers/**//*

  * Social media influencers and cancel culture

      o Social media influencers in organizations’ reputation management
      o The ethics of collaborating with social media influencers
      o The influencers and psychological well-being
      o social media influencers, social comparison, and materialism
      o The ethics of using artificial intelligence (AI) in influencer
        communication
      o Others

*Submission Procedure***

Researchers and practitioners are invited to submit on or before 
*September 30, 2023*, a chapter proposal of 1,000 to 2,000 words clearly 
explaining the mission and concerns of his or her proposed chapter. 
Authors will be notified by *October 14, 2023* about the status of their 
proposals and sent chapter guidelines. Full chapters are expected to be 
submitted by *January 5, 2024*, and all interested authors must consult 
the guidelines for manuscript submissions at 
https://www.igi-global.com/publish/contributor-resources/before-you-write/ 
<https://www.igi-global.com/publish/contributor-resources/before-you-write/>prior 
to submission. All submitted chapters will be reviewed on a double-blind 
review basis. Contributors may also be requested to serve as reviewers 
for this project.

Note: There are no submission or acceptance fees for manuscripts 
submitted to this book publication, Global Perspectives on Social Media 
Influencers and Strategic Business Communication. All manuscripts are 
accepted based on a *double-blind peer-review* editorial process.

All proposals should be submitted through the eEditorial Discovery^® 
 online submission manager at 
https://www.igi-global.com/publish/call-for-papers/call-details/6636 
<https://www.igi-global.com/publish/call-for-papers/call-details/6636>


*Publisher*

This book is scheduled to be published by IGI Global (formerly Idea 
Group Inc.), an international academic publisher of the "Information 
Science Reference" (formerly Idea Group Reference), "Medical Information 
Science Reference," "Business Science Reference," and "Engineering 
Science Reference" imprints. IGI Global specializes in publishing 
reference books, scholarly journals, and electronic databases featuring 
academic research on a variety of innovative topic areas including, but 
not limited to, education, social science, medicine and healthcare, 
business and management, information science and technology, 
engineering, public administration, library and information science, 
media and communication studies, and environmental science. For 
additional information regarding the publisher, please visit 
https://www.igi-global.com <https://www.igi-global.com/>. This 
publication is anticipated to be released in 2024.

*
Important Dates***

*September 30, 2023*: Proposal Submission Deadline
*October 14, 2023*: Notification of Acceptance
*January 5, 2024*: Full Chapter Submission
*March 8, 2024*: Review Results Returned
*April 19, 2024*: Final Acceptance Notification
*May 3, 2024*: Final Chapter Submission

*
Inquiries***

Dr. Nicky Chang Bi
University of Nebraska at Omaha
(cbi /at/ unomaha.edu) <mailto:(cbi /at/ unomaha.edu)>

Dr. Ruonan Zhang
Rollins College
(rzhang /at/ rollins.edu) <mailto:(rzhang /at/ rollins.edu)>


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