[Commlist] Comunicação e Sociedade: call for papers on “Advertising and Sustainable Development”

COMUNICAÇÃO E SOCIEDADE: CALL FOR PAPERS ON “ADVERTISING AND SUSTAINABLE 
DEVELOPMENT”

Between June 16 and October 15, the call for papers for the "Comunicação 
e Sociedade" on “Advertising and and Sustainable Development” is open.

Thematic Editors: Sara Balonas (CECS, Universidade do Minho, Portugal), 
Sónia Silva (CECS, Universidade do Minho e Universidade de 
Trás-os-Montes e Alto Douro, Portugal) e Isabel Ruiz Mora (Universidad 
de Málaga, Espanha)

In an era characterised by significant worldwide environmental and 
social challenges, concepts such as corporate social responsibility, 
sustainable development, corporate political advocacy or corporate 
citizenship have become part of the corporate lexicon. Against this 
backdrop, we propose a critical reflection on the transformations 
affecting the communicational dimension of brands, understanding the 
role of advertising in these processes.

The impacts of climate change are increasingly tangible, prompting 
societies to awaken to the crucial importance of sustainability – from 
the outset, almost replacing the focus on “meeting the needs of the 
present without compromising the ability of future generations to meet 
their own needs” with another sense of urgency: “do we still have time?” 
However, the topic of sustainability is also social. Social movements 
are gaining momentum (protests and initiatives for gender equality, 
freedom of expression, inclusion, and diversity are some examples). 
Simultaneously, the economic and business dimension is also being called 
upon insofar as production and consumption are undergoing significant 
transformations to meet sustainability principles. In this context, how 
do brands position themselves, and how do they communicate with vigilant 
citizens? How are their messages perceived? What role does advertising 
play in the brand-consumer relationship? How do brands position 
themselves in this dynamic landscape, and how do they communicate with 
vigilant citizens? How are their messages perceived? What role does 
advertising play in shaping the brand-consumer relationship?

According to a recent study on Sustainability and Advertising conducted 
by IPSOS VIEWS (September 2022), an increasing number of brands 
communicate the sustainability dimension through advertising campaigns. 
Furthermore, people expect advertisers to act towards sustainability. 
While research on the intersection of Advertising, Social 
Responsibility, and Sustainability has witnessed significant growth in 
recent years, it is clear that the topic is far from being exhausted. 
This proposal summons a series of perspectives, starting from the triad 
Brands – Corporate Social Responsibility – Advertising – to challenge 
new looks in depth:

Brands: forms of corporate activism and the Role of Advertising Social 
Responsibility, Advertising and Relevance of Brands Advertising and 
social footprint of brands Advertising for social causes vs Advertising 
and Social Responsibility strategies Advertising, social responsibility 
and greenwashing Social responsibility of brands and the citizen 
consumer (reception studies) Creativity in Sustainability communication 
To communicate or not to communicate social responsibility Activism and 
participative communication Responsible advertising Advertising and 
social change

Proposals submission (full manuscript): June 16 to October 15, 2023

LANGUAGE
Papers can be submitted in English or Portuguese. The articles selected 
for publication will be translated into Portuguese or English, 
respectively, being published in both languages.

EDITING AND SUBMISSION
Comunicação e Sociedade is an open-access academic journal, operating 
according to demanding standards of the peer-review system, and operates 
on a double-blind peer-review process. After submission, each paper will 
be distributed to two reviewers, previously invited to evaluate it 
according to its academic quality, originality and relevance to the 
objectives and scope of the theme.

Originals should be submitted through the journal’s website 
(https://revistacomsoc.pt/). When accessing Comunicação e Sociedade for 
the first time, you must register before submitting your article 
(instructions to register here: https://revistacomsoc.pt/user/register).

Refer to the guidelines for authors here: 
https://revistacomsoc.pt/about/submissions

For further information, please contact: 
mailto:(comunicacaoesociedade /at/ ics.uminho.pt)

No payment from the authors will be required.
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