[Commlist] Call for Papers: Journal of African Cinemas Special Issue ‘Bongo Movies: A Study of the New Swahili Cinema’

Call for Papers: Journal of African Cinemas


BONGO MOVIES: A STUDY OF THE NEW SWAHILI CINEMA


View the full CFP here>>

https://www.intellectbooks.com/journal-of-african-cinemas#call-for-papers 
<https://www.intellectbooks.com/journal-of-african-cinemas#call-for-papers>


The Volume aims at describing and analysing the ways in which Bongo 
movies’ narratives locate its identities and form, and critically 
examine the underlying operating principles behind its aesthetics, its 
affects (distribution) and how its specific constitution performs 
discourse. It proposes both a quantitative and qualitative look at the 
experience of Bongo movies as an emerging African cinema. I use language 
as the most identifying factor as it makes sense in recognizing how fast 
Bongo movies have superseded Nollywood amongst audiences in Tanzania. 
However, I also believe there are many other factors surrounding that 
growth.


Bongo Movies: A Study of New Swahili Cinema.


THEME 1: Popular Culture:


I am not Nollywood – I am Bongo: Film and Popular culture.


THEME 2: Cinema and Identity:


Swahili Language, Culture and Film: Cinema and the discourse of urbanity.


THEME 3: Critical Analysis:


A Cultural history of Bongo movies: From copycat to what? A critical 
analysis of Bongo movies.


THEME 4: Formulas:


The Bongo Movies Star System: Success of celebrity culture and its pitfalls.


THEME 5: Distribution:


STEPS and The Road to Mine and Hut (mind and heart).


THEME 6: Marketing:


The Video Hall Phenomenon.


THEME 7: Exhibition:


Television and Festival Distribution.


THEME 8: Audiences:


Audience experiences of Bongo movies: Audiences as growth drivers – the 
growing Swahili market as a regional cinema and ultimately in the 
Swahili diaspora.


THEME 9:  Industry:


Bongo Movies: The future – a look at Bongo movies as a perishable 
commodity and proposing ways of advancing it and solving inherent problems.


THEME 10: Policy:


Bongo film and ethics: Content regulation: Policy and government 
intervention and the place of various stakeholders in the industry.


Please submit a 200-word abstract by 15 May 2023. Complete articles of 
up to 8000 words, interviews of up to 4000 words, and film reviews of up 
to 2000 words are due by 30 July 2023. Please submit your abstract to 
(martin.r.mhando /at/ gmail.com) <mailto:(martin.r.mhando /at/ gmail.com)>.


Notes on authors, interviewers, back copies and purchase information is 
available here: 
https://www.intellectbooks.com/journal-of-african-cinemas 
<https://www.intellectbooks.com/journal-of-african-cinemas>


Co-editors


Keyan G Tomaselli – University of Johannesburg.


Martin Mhando – Zanzibar International Film Festival.


Book and film review editor


Addamms Mututa – University of Johannesburg.


The journal is indexed on Scopus, the Web of Science Emerging Journal 
list, and IBSS ProQuest.

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