[Commlist] Vista | Call for papers on Advertising and Visual Culture

VISTA: CALL FOR PAPERS ON ADVERTISING AND VISUAL CULTURE

Between March 22 and June 15, the call for papers for the Vista on 
“Advertising and Visual Culture” is open.
Thematic editors: Silvana Mota-Ribeiro (Universidade do Minho, Portugal) 
e Francisco Mesquita (Universidade Fernando Pessoa, Portugal)
Advertising has been particularly explored in communication sciences. It 
is increasingly relevant today in the broad field of visual culture, 
aesthetics and visualities, visual studies, semiotics and image analysis 
in its many representations.
The multimodal approach to advertising texts has indeed proved the need 
for reflection on how the visual mode of advertising connects with the 
verbal but, most importantly, emancipates from it. Thus, it discloses 
research perspectives focusing on advertising as a form of communication 
in today’s visual culture and as constructed by and builder of aesthetic 
and artistic imaginaries at the intersection of visual arts, design and 
visual communication.
In this thematic section of Vista, we invite scholars to submit 
(full-length, in text format) articles, book reviews, interviews and 
visual projects that address the relevance of advertising in visual 
culture and, in the same vein, the different forms of visuality in 
advertising.

Special attention will be given to proposals focusing on the following 
themes:
• Advertising, design, image and other pluralities;
• Advertising, artificial intelligence and “digitalities”;
• Advertising and the speed of complex time — contemporary narratives;
• Advertising, mirror-reflection, semiotics, rhetoric and cognitive 
processes;
• Advertising and the new generations;
• Dialogues marketing, advertising, and market.

IMPORTANT DATES
Submission (full manuscript): from March 22 to June 15
Journal publication date: continuous edition (July to December 2023)

LANGUAGE
The manuscripts may be submitted in English or Portuguese. Papers 
selected for publication will be translated into Portuguese or English 
and must be published in both languages.

EDITING AND SUBMISSION
Vista is an open-access academic journal, following demanding 
peer-review standards based on a double-blind review process. After 
submission, the papers will be forwarded to two reviewers, previously 
invited to evaluate them according to their academic quality, 
originality and relevance to the journal’s objectives and scope.
Originals must be submitted through the https://revistavista.pt/. If you 
are accessing Vista for the first time, you must register before 
submitting your manuscript (instructions for 
registration https://revistavista.pt/index.php/vista/user/register).
Publication guidelines are 
available https://revistavista.pt/index.php/vista/about/submissions.
For further information, please contact: mailto:(vista /at/ ics.uminho.pt)
No payment from the authors will be required.


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