[Commlist] CFP: Towards equality, diversity and sustainability in streaming: Korean media in the UK and British media in Korea

*Towards equality, diversity and sustainability in streaming:*

*Korean media in the UK and British media in Korea*

**

*A Two Day Conference at Senate House, London 10-11 Feb 2023*

**

*Keynote speakers:Lori Morimoto, University of Virginia*

*Jinhee Choi, King’s College London*

**

Streaming video usage has expanded more than ever before since the 
Covid-19 pandemic. The growing use of Over-The-Top (OTT) platforms and 
Video-on-Demand (VOD) services has led to more media content such as TV 
programs and documentary as well as films being available to wider 
audiences. The strong presence of international media on streaming 
services highlights the importance of translation for the success of 
selling media content to new audiences.

A range of British media content is available on Netflix Korea, 
including Netflix originals such as/Criminal UK/and/Bridgerton/, and BBC 
drama series, such as/The Last Kingdom/, and documentaries, such 
as/Secrets of Great British Castles/and/Life in Colour/, as well as on 
other Korean based providers such as Wavve and Watcha. In the UK, there 
is a range of South Korean films on Netflix,such as/The 
Handmaiden/directed by Park Chan-wook and/Okja/directed by Bong Joon-Ho, 
dramas like/Vincenzo,/and Netflix originals such as/Squid Game/. Other 
providers such as Amazon Prime and Viki offer more subtitled Korean 
media content.

There is a growing body of work on the effect of Netflix and streaming 
more generally on media (e.g. Lobato 2019) and in relation to 
translation (Dwyer 2017), but little work has explored the role of 
translation or the effects of fandom in promoting British media contents 
in South Korea and vice versa, despite the pivotal role of translation 
in promoting media content on streaming platforms. This conference will 
contribute to the discussion through exploring patterns of distribution 
and reception in relation to translation and fandom in Korea and the UK, 
and will ultimately help develop understanding of how streaming services 
can promote cultural exchange and lead to more sustainable creative 
practices.

We invite researchers working in translation studies, fandom studies, 
creative industries, sustainable media, screen studies, Korean studies, 
and related fields to present papers relating to the topics of the 
conference, which include (but are not limited to):

·Reception of Korean media in the UK, or British media in Korea

·Translation of Korean media in the UK, or British media in Korea

·Intercultural, transcultural and translational fandoms relating to 
British and/or Korean media

·Sustainable media practices in relation to translated/imported media

·More sustainable and alternative media practices as resistance to media 
imperialism and established streaming service formats

·Creating media for global audiences

·International media exchange and questions of soft power or cultural 
influence

·Translated media as slow media

·VOD and international diaspora communities in the UK and Korea

·Scottish, Welsh and Northern Irish media content on streaming platforms

·Diversity and equality on streaming platforms in the UK and Korea

Please send 250 word proposals for 20 minute papers to the organisers, 
Jonathan Evans ((Jonathan.e.evans /at/ glasgow.ac.uk) 
<mailto:(Jonathan.e.evans /at/ glasgow.ac.uk)>) and Jinsil Choi 
((diane45 /at/ kmu.ac.kr) <mailto:(diane45 /at/ kmu.ac.kr)>) by 15 December 2022.

This conference is supported by the Fund for International Collaboration 
and the ESRC. There will be no cost for registration. The language of 
the conference will be English.


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