[ecrea] Public relations conference in London

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Call for Participation - Public Relations and The Visual: Exploring
Identity, Space and Performance

One-day event organised by The Network for Public Relations and Society
London College of Communication, University of the Arts London
Wednesday 9th July 2014, 10-4.30 followed by drinks

**Put the date in the diary!**

About the event
The aim of this one-day conference is to bring together PR industry
experts and academics to explore and discuss and debate the role of
visual dimensions in public relations theory and practice. From media
representations of PR professionals to branded spaces; issues of
identity and performance, the conference will explore these and other
visual themes from a societal perspective.

Participants will explore a variety of viewpoints to conceptualise the
industry and debate new ways of thinking about and visualising practice.
The overarching aim of the event is to encourage collaboration and
partnership between practitioners and academics to develop new thinking
across the field.

Get involved: Call for Participation
We welcome proposals undertaking an analytical and/or critical
examination of the PR industry and practice focused on any aspects of
the visual or representational dimensions of public relations.
Submissions can be made by individuals, groups or organisations. We
encourage challenging and thought-provoking proposals from both
practitioners and academics that seek to critique existing areas of PR
and help the industry and practice move forward.

The event will be led by two keynote speakers (currently being
confirmed) and two broad themes each containing three debates will be
explored in greater detail during a morning and afternoon session.

We are looking for academics and practitioners from a range of
disciplines who are interested in presenting 15-20 minute papers
covering some of the following areas:

MORNING - Stream 1: Visualising the PR Profession

a) Public Relations in Popular Media
How is PR and its practitioners represented in fiction, television and
film? What impact do these visualisations have on the way PR
practitioners see themselves and the ways in which the public
comprehends PR? Does this change professional and personal identities
and the way practitioners behave?

b) Public Relations Identities
How do PR practitioners view themselves? What are their self-identities
and how do these identities shape contemporary professional and personal
practice? Moreover, what are the dominant and marginalised identities in
PR and how do they shape the industry and the wider professionalisation
project?

c) Visions of Future Practice
With the boundaries between PR, advertising, digital marketing and
search engine optimisation blurring at a frenetic pace what does the
evolving landscape of PR look like? Is it possible to sketch a vision
for PR practice in a digital world? What knowledge, skills and
competencies does such a vision require?

AFTERNOON - Stream 2: PR as Visual Practice

a) Dramatising society: creating immersive environments
How can PR practitioners use theatre and performance as a communications
tool? What role does creating new physical realities play in changing
behaviour, beliefs and galvanizing word of mouth?

b) Branded spaces: PR as place identity and spatial communication
How can space be used as a PR tool? PR practitioners are used to
creating and using exhibition and event space but what more can be
learned about the way the built and designed environment creates
narrative and discourse? How can this be used as a creative PR component?

c) Designing stories: PR as visual communications
How can the PR and design relationship be used to full effect? From
traditional graphic design to poster and film; from comic strips to
animation; how can visual storytelling be used to persuade, influence
and stimulate relationships?

How to get involved
If you would like to present please email: (s.collister /at/ lcc.arts.ac.uk) by
30th April 2014 to express interest in participating. Fuller papers and
presentations will be due by 31st June 2014.

If you are interested in attending and would like more detailed
information or to reserve a place, please email:
(s.roberts-bowman /at/ lcc.arts.ac.uk).

If you would like to discuss any other aspect of the day, including
opportunities for sponsorship, please email either of the above.



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