Archive for calls, July 2014

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[ecrea] Conference "Audience Research in Media Development"

Tue Jul 29 22:40:45 GMT 2014



The Catholic Media Council (CAMECO)
and the Forum Medien und Entwicklung (FoME) [i]
sincerely invite you to the 10th FoME-Symposium

Audience Research in Media Development: Is it Fo(r)ME?
5th-7th November, 2014
Gustav-Stresemann-Institut, Bonn, Germany

http://fome.info/events/symposium-2014

Audience research is of crucial interest to all those involved in the media. Journalists, editors and producers need to match programming and coverage to their target audiences. Media owners need to convince advertisers, that their respective media outlets will reach a specific audience, both in terms of size and composition. And advertisers and campaigners need information in order to select adequate channels to get their message across.

However, international media assistance rarely pays attention to audience research as key to both improving media performance and strengthening financial sustainability. In quite a number of developing countries reliable media usage data are hardly available, resulting in a lack of market transparency. Local media often lack knowledge or resources to commission audience research, or to conduct it themselves. Few media development programmes have integrated audience research as part of their project planning, monitoring and evaluation cycles.

The FoME symposium presents and discusses examples, where audience research has been used to enhance the performance of media houses and development programmes, and it aims at stimulating the debate on how audience research capacities in developing countries can be strengthened.

The symposium will be organised around four angles:

# Audience Research & Media Development discusses the role for international media assistance in audience research and provides insights into real-world examples, where audience research has become an integral part of media programming. # Audience Research under Difficult Conditions presents experiences from war-torn countries and other areas, where conditions are challenging for political or logistic reasons. # Defining and Segmenting Audiences will look at a number of different approaches to understanding audiences, including approaches such as value-based segmentation and media user typologies. # Strengthening Audience Research Capacities will be about establishing national research standards and institutions, and helping local media to develop their ability to carry out or analyse research themselves.

Have a look at the programme at http://fome.info/events/symposium-2014/programme.

Confirmed speakers include:
# Gavin Anderson, The Springfield Centre, United Kingdom
# Matthias Arnold, Sinus Institut, Germany
# Jarred Cinman, Interactive Advertising Bureau (IAB) / Native VML, South Africa
# Pablo Diego-Rosell, Gallup, Spain
# Natalie Forcier, Forcier Consulting, South Sudan
# Paul Haupt, Pan African Media Research Organisation (PAMRO), South Africa
# Jad Melki, American University of Beirut, Lebanon
# Mark Nelson, Center for International Media Assistance (CIMA), USA
# Francis Nyamnjoh, University of Cape Town, South Africa
# Maria Sadovskaya, European Radio for Belarus, Poland
# Erick Torrico, National Media Observatory (ONADEM), Bolivia
# Pamela Vallance, BBC Media Action, United Kingdom

Learn more about the speakers at http://fome.info/events/symposium-2014/speakers.

The "all-inclusive" conference fee is €250.-, including the registration fee, full board and lodging (two nights) at Gustav-Stresemann-Institut. This offer is only valid until 8th September, accommodation at the conference hotel may not be available after that day. The registration fee without accommodation (including meals) is €150.-.

Please register until 8th September: http://fome.info/events/symposium-2014/registration.

If you have any further questions, do not hesitate to contact us: (irmgard.ehlert /at/ cameco.org) (registration & organisational matters), (christoph.dietz /at/ cameco.org) (concept & coordination).

We look forward to welcoming you in Bonn!

We are delighted that the Conference of International Broadcasters' Audience Research Services (CIBAR) is holding its annual conference in Paris from 3d to 5th November http://www.cibar.org/p_conferences_2014, so participants of both conferences may easily be able to attend the other event as well.

[i] FoME is a network of organisations from German-speaking countries, active in international media development, including Catholic Media Council (CAMECO), Deutsche Welle Akademie, Friedrich-Ebert-Stiftung (FES), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), Konrad-Adenauer-Stiftung (KAS), Media in Cooperation and Transition (MICT), n-ost Network for Reporting on Eastern Europe, Reporters Without Borders Germany, Robert Bosch Foundation, Zurich University of Applied Sciences Winterthur (ZHAW).

>>>>>>>>>>>>>>>>>>>>>>>>>>

Christoph Dietz
CAMECO
Postfach 10 21 04
D-52021 Aachen, Germany
Tel.: 0049 - 241 - 70 13 12 14
Fax: 0049 - 241 - 70 13 12 33
(christoph.dietz /at/ cameco.org)
http://www.cameco.org

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