[ecrea] Industrial Approaches to Media: Research Methods Symposium

Industrial Approaches to Media: A Methodological Gateway to Industry Studies



Thursday 5th June 2014 – one-day research methods symposium



Hosted by the Institute for Screen Industries Research, University of 
Nottingham





Industrial Approaches to Media (IAM) is a research methods training 
initiative aimed at postgraduate and early career researchers interested 
in engaging directly with media industry professionals and companies to 
produce original and collaborative research. The project gathers 
practical information on the methodological issues and techniques 
involved in doing media industry research, as well as acting as a 
starting point for future collaborations between researchers and 
industry professionals.



As the project’s inaugural event the Institute of Screen Industries 
Research at the University of Nottingham will host a free one-day 
training event to be held on Thursday 5th June 2014. This will bring 
together junior researchers with media industry professionals and 
established academics with first-hand experience of industry research. 
The training event will be comprised of case study presentations and 
methods workshops, covering practical and theoretical topics including: 
Interviewing Media Professionals, Knowledge Exchange between Media and 
Academia, and The Ethics and Politics of Media Engagement. Provisional 
schedule as follows:



10.00 – 10.30 Arrival & Coffee

10.30 – 10.45 Introduction to IAM

10.45 – 11.45 Workshop 1: Interviewing Media Professionals:

Paul Grainge (University of Nottingham) and Cathy Johnson (University of 
Nottingham)

11.45 – 12.15 Coffee

12.15 – 13.15 Studying Industry Professionals and Practices:

Roderik Smits, University of York: ‘Industry-Level Research: Towards a 
Comprehensive Understanding of Gatekeepers in the Film Business’

Anthony Smith, University of Nottingham: ‘Beyond Promotion: Researching 
Crowdfunded Video Game Development’

Mark McKenna, University of Sunderland: ‘Banned in the UK: Approaching 
an Industrial Analysis of Video-Nasty Distribution’

Oliver Carter, Birmingham City University: ‘Researching the Alternative 
Economy of Fan Industry’

13.15 – 14.15 Lunch

14.15 – 15.15 Workshop 2: Knowledge Transfer between Media and Academia:

Steve Benford (University of Nottingham) and Natalie Edwards (Natalie 
Edwards Semiotics Ltd.)

15.15 – 15.45 Coffee

15.45 – 16.30 Studying Transnational Media Industries:

Matilda Andersson, Open University: ‘Participant Observation at the BBC 
African Services’

Noha Atef, Birmingham City University: ‘Researching the New 
Industrialized Citizen Media in Egypt’

Huw D. Jones, University of York: ‘Doing Research on the European Film 
Industry’

16.30 – 17.30 Workshop 3: The Ethics and Politics of Media Engagement:

Steve Presence (University of the West of England) and Elizabeth Evans 
(University of Nottingham)

17.30 – 19.00 Wine Reception



Please register your attendance with Matthew Freeman at 
(aaxmaf /at/ nottingham.ac.uk). The event is free but places are limited.



Workshops and presentations will be published as videos on the IAM 
website soon after the event. This is therefore an opportunity for 
junior researchers to publicise their media industry research, network 
with established academics and media professionals, and access a unique 
research skills resource.



IAM Project Team: Matthew Freeman, Sam Ward, Leora Hadas, and Ash Harkin







* Additional postgraduate training event at the University of Nottingham:

Challenges and Changes in Public Engagement, Friday 6th June 2014



A training event aimed at providing postgraduate students with tools and 
resources that will help them to effectively join the gap between their 
academic research and the non-academic community. This event will 
address challenges that doctoral researchers encounter when 
disseminating their research to the public, industry, and local and 
international communities.
To register for this particular event please contact Dana Selassie at 
(aaxdsse /at/ nottingham.ac.uk).


Matthew Freeman
PhD Candidate, Department of Culture, Film and Media
Articles Editor, Scope: An Online Journal of Film and Television Studies
School of Cultures, Languages and Area Studies
University of Nottingham
University Park
Nottingham
NG7 2RD

www.scope.nottingham.ac.uk



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