Archive for calls, February 2013

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[ecrea] CFP Workshop: Corporate Communication, New Media & Legitimacy

Fri Feb 08 19:22:13 GMT 2013




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> Call for abstracts – Workshop with Max McCombs, Craig Carroll & Joep Cornelissen
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> Corporate communication, new media and legitimacy
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> 15. April 2013, Copenhagen Business School, Denmark
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> Over the last decades organizations have increasingly been faced with attacks on their reputation and have been forced to deal communicatively with legitimacy threats. For example have new media, such as stakeholder media (media produced and controlled by stakeholders with the purpose of affecting public opinion or opinions of other actors toward issues or organizations) and social media, empowered a broad range of stakeholders to openly question an organization’s legitimacy - and therewith changed the interplay between publics, organizations and media.
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> It is often argued, that new media erode the classic gatekeeping-function of traditional media, allowing corporations but also civil society, such as protest actors, to directly influence constructions of organizations´ legitimacy or reputation. Also, the boundaries of organizations seem to become blurred, with new media further fragmenting the social construction of organizational identity.
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> Although new media have intensively been discussed with regard to their potential dangers for organizations, their potentials for public opinion building or corporate communication, little research is done studying the effects of new media on organizations and traditional media. Furthermore research is needed on how organizations maintain their legitimacy through strategic framing and the disclosure of CSR information, and its influence on discourses in traditional media and new media. Theoretical concepts and methods such as social and semantic network analysis to empirically investigate and describe the potential changes are evolving but not yet institutionalized. The workshop discusses different theoretical and methodological approaches for studying the interplay and influence of new media and stakeholder media, corporate communication and traditional media on three (interlinked) levels.
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> Macro-Level: How are (ethical) issues framed by the different actors and with which effects? How does the interplay between news media, organizations and publics change in the network society due to new media? How are the new communicative dynamics changing constitutions of corporate governance and corporate social responsibility?
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> Meso-Level: How do organizations react to the communicative threats on their legitimacy? To what extend do organizations institutionalize social media in their corporate communication and react to these new communicative challenges? How do organizations change practices of agenda building and strategic communication? And how does the eroding of organizational boundaries influence the construction of organizational identity and image beyond traditional media?
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> Micro-Level: How do individuals make sense of and respond to corporate communication or protest communication via social media, and how do they, via their secondary communication (forwarding, sharing, commenting) or secondary reactions trigger communicative dynamics of legitimation or delegitimization? How does the public discourse shaped in new media (and traditional media) influence the individual perception of organizations (external and internal stakeholders) and with what effects?
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> We welcome conceptual and empirical papers addressing related questions, with various theoretical and methodological approaches.
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> Submission: Extended abstracts (500-800 words) should be submitted to (me.ikl /at/ cbs.dk) no later than 5 March 2013. Notification of acceptance will be made by 10 March 2013. Short papers will be due at 11 April and will be made available to the participants.
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> Organizers/Contact: Michael Etter, Copenhagen Business School ((me.ikl /at/ cbs.dk))
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> Attendees:
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> Craig Carroll – University New York
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> MaxMcCombs – University of Texas
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> Joep Cornelissen – Free University of Amsterdam
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> Dennis Schoeneborn – University of Zürich
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> Øyvind Ihlen – University of Oslo
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> Friederike Schultz – Copenhagen Business School/Free University of Amsterdam
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> This workshop is partly sponsored by the Sustainability Platform of Copenhagen Business School http://www.cbs.dk/en/cbs-focus/business-in-society-bis-platforms/sustainability
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