[ecrea] cfp Digital Campaigning Knowledge Exchange

Call for Papers

*Digital Campaigning Knowledge Exchange*

Charities and campaigning organisations increasingly employ campaigners
with digital expertise, with many developing dedicated digital
campaigning teams to work on furthering social change goals. The
eCampaigning Forum (ECF) has, for the last 10 years, brought together
e-campaigning practitioners from across the world for an annual
knowledge-sharing event. For more information see
www.ecampaigningforum.com  <http://www.ecampaigningforum.com/>

The*Digital Campaigning Knowledge Exchange*  will be a new element of
the 2012 eCampaigning Forum (22-23 March, Oxford, UK), providing a
parallel track of academic workshops alongside the open space
discussions of the forum.

There is a wealth of academic and industry research into digital
campaigning related topics, but this research rarely crosses over into
practice discussions at ECF. Our aim is to foster meaningful links
between researchers and practitioners, with a view to bringing relevant,
informative research to digital campaigners, and connecting academics
and researchers with live datasets and experience to draw upon.

*Topics*

Based on feedback from participants in 2011 we are inviting researchers
with interests in the following areas to propose short papers to
present, for discussion in a series of mixed academic and practitioner
seminars throughout the event. Based on the papers submitted, three
topics will be chosen.

● *The role of digital tools and communication in enhancing engagement
to a cause*

●*Demographics of digital mobilisation*
Is e-campaigning inclusive? Which different demographics and patterns of
technology use should campaigners consider?

● *Cross-country perspectives on digital campaigning
*Including political and social issue campaigns. How do different
national contexts compare?

● *Research methods for digital campaigners
*How to collect research-ready datasets; how to employ innovative
methods - including social network analysis and digital ethnography; how
to combine qualitative and quantitative research methods;

● *Innovations in mobile and web technology; *what do new services and
approaches have to offer social change campaigns?

● *Approaches to crowd-sourcing and mobilising digital volunteers;*

● *Data, data mining and ethics in digital campaigning.*

We are particularly keen to have contributions that provoke debate or
point to future directions for practice in digital campaigning.
Specifically, we are keen to hear from academics that can provide
practical suggestions for e-campaigners in additional to any theoretical
or methodological insights. Poster submissions are also welcome.

The*Digital Campaigning Knowledge Exchange*  will take place in three
sessions on the 22 and 23 March 2012. Each session will consist of 2 - 3
papers, followed by discussion. Knowledge Exchange delegates are invited
to particulate fully in the eCampaigning Forum, including the open space
sessions. Academic participants without papers are also welcome to apply
as delegates to the eCampaigning Forum.

Academics making a presentation in the Knowledge Exchange will be
eligible for a reduced fee if required. Accommodation and meals are
available on site at an additional cost.

Papers can be submitted for inclusions in a short peer and
practitioner-reviewed 2012 eCampaigning Forum proceedings to be produced
after the event.

*Research connections*

E-campaigners also generate a wealth of data from e-mail metrics and
campaign response rates, to social network data and supporter profiles.
Space will also be dedicated at the 2012 ECF to creating connections
between researchers looking for data to draw upon, and practitioners
with live datasets. Discussions will explore how practice data can be
made available for research, and how practitioners can draw upon
research data and findings more effectively.

*Call for Papers*

Abstracts of between approximately 200 and 300 words should be submitted
to *(academic /at/ ecampaigningforum.com) *by the 16th September 2011. Accepted
presentations will be notified during October.

*Programme Committee*

- Anastasia Kavada, Senior Lecturer, Communication and Media Research
Institute (CAMRI), University of Westminster

- Janelle Ward, Assistant Professor, Department of Media and
Communication, Erasmus University Rotterdam

- Duane Raymond, Founder and Director, FairSay and eCampaigning Forum

- Jess Day, eCampaigning writer and consultant

- Tim Davies, Independent Researcher&  Web Science PhD Student,
University of Southampton