[ecrea] workshop Media Evolution and Cultural Change: Discussing Medium Theory and Mediatiziation

The DFG Priority Program "Mediatized Worlds" together with ZeMKI, the 
Centre for Media, Communication and Information Research of the 
University of Bremen invites to the Workshop

*Media Evolution and Cultural Change: Discussing Medium Theory and 
Mediatiziation*

on September 3, 2011 at the University of Bremen

Keynote speakers:
. Joshua Meyrowitz, University of New Hampshire, USA
. Stig Hjarvard, University of Copenhagen, Denmark
. Andreas Hepp, University of Bremen, Germany
. Friedrich Krotz, University of Bremen, Germany

We live in "mediatized worlds": Lifestyles, work and leisure, identity 
and relationship, culture and society are increasingly shaped by media. 
Communication nowadays is deeply converged with media technologies. 
Renowned experts in the field of Medium Theory and Mediatization Theory 
discuss how media of communication evolved with regards to their 
importance for cultural and social change.

Medium Theory, as it is well known, refers to the work of Harold Innis, 
Marshall McLuhan, Walter Ong, Jack Goody, Joshua Meyrowitz, and others. 
In contrast to the dominant paradigm of media effects in communication 
studies, medium theorists analyse the influence of different types of 
Media on culture and society. It is closely related to the field of 
media ecology.

The Mediatization approach assumes a long-term meta process called 
Mediatization by the ongoing development of media. This meta process is 
grounded in the modification of communication as the basic practice of 
how people construct the social and cultural world: communicative action 
becomes mediated, as people more and more use media and depend on media. 
Here, it is analysed how these processes work and how they can become 
theoretically grasped.

The workshop aims to bring together leading theorists to discuss new 
perspectives at the intersection of media evolution and cultural change. 
This is one of the rare occasions that Joshua Meyrowitz, an 
international authority in communication theory, comes to Europe. Beside 
the keynotes there will be also a roundtable discussion with Lynn 
Schofield Clark and further participants.

The workshop will begin at 13.00h with a get-together and an 
introductory lecture by Friedrich Krotz and ends around 19.00h; it will 
be followed by a common dinner.

The workshop is supported by the European Journal of Communication 
research ("Communications") and by the newly founded Temporary Working 
Group "Mediatization" of the ECREA.

The attendance fee in the amount of 25 Euros includes a coffee break and 
the common dinner after the workshop.

For further information on the Priority Program "Mediatized Worlds" and 
the research at ZeMKI please visit the accompanying websites 
http://www.mediatizedworlds.net and http://www.zemki.uni-bremen.de.

Registration needed by *August 15, 2011*. Please register with Iren 
Schulz: *(iren.schulz /at/ uni-bremen.de)*. With the confirmation oft he 
workshop registration you will receive a list of recommended hotels in 
Bremen as well as further information about directions.

Contact information:
University of Bremen
ZeMKI, Centre for Media, Communication and Information Research
Iren Schulz
Linzer Str. 4
28359 Bremen, Germany
Phone: +49-421-218-67629
E-Mail: iren.schulz(at)uni-bremen.de <http://uni-bremen.de/>
----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------