China?s Soft Power
A Conference organised by the China Media Centre
at the University of Westminster
309 Regent Street, London W1 UK
April 8th and 9th 2010
The dramatic economic growth in China has meant
a renewed international influence. President
Obama?s recent visit, and the effective
establishment of the ?G2,? marked international
recognition of the fact that China is, today, a
central actor in the world
economy. Historically, economic power has
always been accompanied by increasing
international cultural influence ? soccer,
Hollywood and karaoke are just some of the
things bequeathed by other big economies to the
rest of the world. It is certain that China?s
economic stature will also be reflected in the diffusion of Chinese culture.
This reality is already recognised by many in
China and outside. The Chinese government has a
?going out? strategy, aiming to make the Chinese
language, Chinese culture, and the Chinese media
more visible internationally. At the same time,
broadcasters who were once content to buy
programmes and copy western models are today
planning to enter the international market place
as sellers of their own products.
The organisers invite papers on all aspects of
these developments. Topics of interest include, but are not limited to:
· Theoretical discussions of the
relationships between economic power and cultural power
· Official efforts to promote Chinese language and culture abroad
· China?s international news media
· The international strategies of China?s media companies
· What are the competitive advantages of
Chinese culture in the international market?
· Is ?authentic? Chinese culture under
threat from the drive to sell products internationally?
· International reaction to the spread of Chinese culture
· The historical experience of the
international influence of Chinese culture
· Future prospects for Chinese media and culture on the world stage
If you wish to present a paper at this
conference, please send an abstract of not more
than 250 words to Mi Miao
(<mailto:(m.mi /at/ my.westminster.ac.uk)>(m.mi /at/ my.westminster.ac.uk))
by 31st January 2010.
The organisers will make every effort to find a
publication outlet for the best of the papers presented at this conference.
The University of Westminster is a charity and a
company limited by guarantee. Registration
number: 977818 England. Registered Office: 309 Regent Street, London W1B 2UW.
