Making the University Matter
A Symposium
Annenberg School for Communication
University of Pennsylvania
Presented by
The Scholars Program in Culture & Communication
December 4-5, 2009
3620 Walnut Street
Philadelphia, PA 19104
RSVP REQUIRED - seating is limited! Please RSVP 
here 
<<http://www.asc.upenn.edu/rsvp/>http://www.asc.upenn.edu/rsvp/> 
. If you have any questions please contact Emily 
Plowman <<mailto:(eplowman /at/ asc.upenn.edu)>mailto:(eplowman /at/ asc.upenn.edu)> .
Making the University Matter investigates how 
academics situate themselves simultaneously in 
the university and the world, and how doing so 
affects the viability of the university setting. 
The university stands at the intersection of two 
sets of interests, needing to be at one with the 
world while aspiring to stand apart from it. In 
an era that promises intensified political 
instability, growing administrative pressures, 
dwindling economic returns and questions about 
economic viability, lower enrollments and 
shrinking programs, can the university continue 
to matter into the future? And if so, in which 
way? What will help it survive as an honest 
broker? What are the mechanisms for ensuring its 
independent voice? This two-day symposium 
considers a multiplicity of answers from across 
the curriculum on making the university matter, 
including critical scholarship, 
interdisciplinarity, curricular blends of the 
humanities and social sciences, practical training and policy work.
Making the University Matter runs across eight 
sessions, which offer separate but often 
interlocking engagements on the topic, and is 
hosted by Barbie Zelizer 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108> 
, Director of the Scholars Program in Culture 
and Communication. They are as follows:
DAY ONE
9:45 a.m. ? 10:00 a.m.
Introduction
Michael X. Delli Carpini 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=149>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=149> 
and Barbie Zelizer 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108> 
10:00 a.m. ? 11:15 a.m.
Models of Intellectual Engagement
How do alternative models of intellectual 
engagement forefront certain presumptions about 
what matters in the university, in which way, and for whom?
Moderator:           Michael Serazio
Panelists:               S. Elizabeth Bird 
<<http://anthropology.usf.edu/faculty/bird/>http://anthropology.usf.edu/faculty/bird/> 
Isabel Capeloa Gil 
<<http://www.cecc.com.pt/CV_Isabel_Gil.html>http://www.cecc.com.pt/CV_Isabel_Gil.html> 
Marwan Kraidy 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=165>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=165> 
11:30 a.m. ? 12:45 p.m.
Intellectuals and the Public Sphere
How do publicity and the positioning of 
intellectual critique and commentary nourish public thought?
Moderator:           Susan Berube and Rocio Nunez
Panelists:              Ien Ang 
<<http://www.uws.edu.au/centre_for_cultural_research/ccr/people/researchers/professor_ien_ang>http://www.uws.edu.au/centre_for_cultural_research/ccr/people/researchers/professor_ien_ang> 
Michael Bromley 
<<http://www.uq.edu.au/sjc/index.html?page=103970&pid=103647>http://www.uq.edu.au/sjc/index.html?page=103970&pid=103647> 
Mark Anthony Neal 
<<http://fds.duke.edu/db/aas/WomensStudies/affiliated/man9>http://fds.duke.edu/db/aas/WomensStudies/affiliated/man9> 
Slavko Splichal 
<<http://www.lboro.ac.uk/research/changing.media/CV%20details/CV-SPLICHAL.html>http://www.lboro.ac.uk/research/changing.media/CV%20details/CV-SPLICHAL.html> 
2:00 p.m. ? 3:15 p.m.
Economies of Knowledge
Against current moves toward the marketability 
of knowledge, how do economic landscapes 
structure, facilitate and undermine the 
creation, acquisition, sharing and distribution of knowledge?
Moderator:           Mario Rodriguez
Panelists:               Risto Kunelius 
<<http://www.uta.fi/laitokset/tiedotus/english/contact/kunelius_eng.html>http://www.uta.fi/laitokset/tiedotus/english/contact/kunelius_eng.html> 
Toby Miller 
<<http://www.facultydirectory.ucr.edu/cgi-bin/pub/public_individual.pl?faculty=2302>http://www.facultydirectory.ucr.edu/cgi-bin/pub/public_individual.pl?faculty=2302> 
Don Mitchell 
<<http://www1.maxwell.syr.edu/faculty.aspx?id=6442451353>http://www1.maxwell.syr.edu/faculty.aspx?id=6442451353> 
3:30 p.m. ? 5:00 p.m.
Having a Political Voice
Which roles, functions and meanings emerge from 
the struggle for academics to have a political voice?
Moderator:          Keren Tenenboim-Weinblatt
Panelists:              Nick Couldry 
<<http://www.gold.ac.uk/media-communications/staff/couldry/>http://www.gold.ac.uk/media-communications/staff/couldry/> 
John Erni 
<<http://www.ln.edu.hk/cultural/staff/erni/index.php>http://www.ln.edu.hk/cultural/staff/erni/index.php> 
Larry Grossberg 
<<http://comm.unc.edu/facstaff/facultyprofile/grossberg/index_html>http://comm.unc.edu/facstaff/facultyprofile/grossberg/index_html> 
Elizabeth Jelin 
<<http://www.unrisd.org/unrisd/website/people.nsf/(httpPeople)/1DC505D43DEE66B5C1256E360045C0C8?OpenDocument&subsection=former+board+members>http://www.unrisd.org/unrisd/website/people.nsf/(httpPeople)/1DC505D43DEE66B5C1256E360045C0C8?OpenDocument&subsection=former+board+members> 
DAY TWO
9:30 a.m. ? 10:45 a.m.
Keeping the University Relevant
How can the pedagogical, educational and 
community-based goals and functions of the 
university reflect a ?real world? focus?
Moderator:           Brittany Griebling
Panelists:              Larry Gross 
<<http://annenberg.usc.edu/Faculty/Communication/GrossL.aspx>http://annenberg.usc.edu/Faculty/Communication/GrossL.aspx> 
Michael Schudson 
<<http://www.journalism.columbia.edu/cs/ContentServer/jrn/1165270051276/JRN_Profile_C/1165270082820/JRNFacultyDetail.htm>http://www.journalism.columbia.edu/cs/ContentServer/jrn/1165270051276/JRN_Profile_C/1165270082820/JRNFacultyDetail.htm> 
Robin Wagner-Pacifici 
<<http://www.swarthmore.edu/x8990.xml>http://www.swarthmore.edu/x8990.xml>
11:00 a.m. ? 12:30 p.m.
Technology and Institutionalization
What do institutional and technological 
parameters look like in the evolving academic environment?
Moderator:          Deb Lubken
Panelists:              Dominic Boyer 
<<http://www.future-of-the-university.cornell.edu/profiles.htm>http://www.future-of-the-university.cornell.edu/profiles.htm> 
John Hartley 
<<http://staffprofiles.ci.qut.edu.au/profile.php?userid=hartleyj>http://staffprofiles.ci.qut.edu.au/profile.php?userid=hartleyj> 
Richard Rath <<http://www2.hawaii.edu/~rrath/>http://www2.hawaii.edu/~rrath/>
Paula Treichler 
<<http://www.gws.illinois.edu/people/ptreich/>http://www.gws.illinois.edu/people/ptreich/> 
1:30 p.m. ? 3:00 p.m.
Communication and the Viability of the University
What can communication offer the university and 
how can its study help us rethink the university?s future viability?
Moderator:           Adrienne Shaw
Panelists:              Kaarle Nordenstreng 
<<http://www.uta.fi/laitokset/tiedotus/english/contact/nordenstreng_eng.html>http://www.uta.fi/laitokset/tiedotus/english/contact/nordenstreng_eng.html> 
Radhika Parameswaran 
<<http://journalism.indiana.edu/about-us/faculty-staff/bio/?person=116>http://journalism.indiana.edu/about-us/faculty-staff/bio/?person=116> 
Jeff Pooley <<http://jeffpooley.com/>http://jeffpooley.com/>
Paddy Scannell 
<<http://www.lsa.umich.edu/umich/v/index.jsp?vgnextoid=e8f87430ba814110VgnVCM100000a3b1d38dRCRD&vgnextchannel=89e86af629641110VgnVCM10000096b1d38dRCRD&vgnextfmt=default>http://www.lsa.umich.edu/umich/v/index.jsp?vgnextoid=e8f87430ba814110VgnVCM100000a3b1d38dRCRD&vgnextchannel=89e86af629641110VgnVCM10000096b1d38dRCRD&vgnextfmt=default> 
3:15 p.m. ? 4:45 p.m.
Pondering the University?s Future
How does what we know help us move forward?
Moderator:          Angela Lee
Panelists:              Michael X. Delli Carpini 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=149>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=149> 
                               Kathleen Hall 
Jamieson 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=129>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=129> 
                               Elihu Katz 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=118>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=118> 
                               Katherine Sender 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=148>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=148> 
4:45 p.m. ? 5:00 p.m.
Closing
Barbie Zelizer 
<<http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108>http://www.asc.upenn.edu/ascfaculty/FacultyBio.aspx?id=108> 
Hope to see you there!
Emily Plowman
Program Coordinator
University of Pennsylvania
Annenberg School for Communication
Scholars Program in Culture and Communication
3620 Walnut Street, Philadelphia, PA 19104
Tel: 215-746-2874
Fax: 215-898-2024