Speculating on everyday life: the cultural economy of the quotidian
CFP: Panel Session at ACS Crossroads, (17-21 June 2010, Hong Kong).
Convenors: Fiona Allon and Guy Redden, 
Department of Gender & Cultural Studies, The University of Sydney
?it is now possible to use just about anything 
as a platform for more speculative financial 
activity ? up to and including the kitchen sink ??
Andrew Leyshon and Nigel Thrift, The Capitalization of Almost Everything
Paper proposals are invited for a panel session 
?Speculating on everyday life: the cultural 
economy of the quotidian? at the 8th Association 
for Cultural Studies Crossroads Conference. The 
goal of the session is to bring together 
cultural studies scholars who are interested in 
the critical perspectives that cultural economy 
provides for thinking about how everyday life is 
increasingly framed as a space of economic 
action and investment. A wide range of 
cultural-economic forms ? home ownership and 
mortgages, credit cards, car loans, pension 
plans and superannuation ? are now firmly 
embedded in global financial networks through 
processes of securitization. However, ordinary 
lifestyle practices are also often viewed in 
terms of the future returns they will yield to 
the individual, with everyday consumption tied 
to the accumulation of capital (cultural, 
financial, economic, social and so on) that can 
then be leveraged to provide further dividends. 
This not only makes everyday life and material 
consumption more and more ?aspirational?, but 
also positions the individual as an investor in 
a life project that requires the constant 
pursuit of opportunities and the negotiation of 
risks in order to yield rewards. While this 
logic of economic action and investment is 
sometimes made explicit (for example, in 
financial literacy literature), it is more often 
than not presented in a range of popular culture 
formats (lifestyle television; home renovations 
and makeovers etc.) as ?just living?. It is a 
cultural/political rationality that is of 
interest here for the ways in which it disrupts 
a range of binaries ? consumption/production; 
everyday life/markets; culture/economy ? that 
continue to stubbornly inform much cultural research and analysis.
If you would like to present a paper as part of 
this session, please send a 100-150 word 
abstract to Fiona Allon 
((fiona.allon /at/ usyd.edu.au)) and Guy Redden 
((guy.redden /at/ usyd.edu.au)) by 30 October 2009.
Dr Fiona Ruth Allon
Department of Gender and Cultural Studies
School of Philosophical and Historical Inquiry
The University of Sydney, NSW 2006
AUSTRALIA
Office: J6.09, Main Quadrangle (A14)
Tel: +61 2 9351 6815
Fax: +61 2 9351 3918
Mobile: 0409 901 039
Email: (fiona.allon /at/ usyd.edu.au)