CALL FOR PAPERS
Special Issue on Adaptations, Cross-Media Practices and Branded Entertainments
Vol 17, no 1, February 2011
Guest editors: Simone Murray (Monash University, Australia) and Alexis
Weedon (University of Bedfordshire, UK)
This special issue will examine the anatomy of cross-media
storytelling and explore how book publishing and other media
industries are changing in the wake of this accelerating process.
Cross-media storytelling links content across media platforms and
devices. Examples include adaptations, film and television 'snack'
segments delivered to mobile/cell phones, computer games based on/
adapted for other media, and TV shows offering expanded online content
and multiple modes of viewer engagement.
To understand the cultural implications of storytelling across new
media platforms, this special issue will ask: what are the audiences
for cross-media products, who benefits financially from them, can they
be considered a single, ur-text or many, to what extent can authors
exert control over the marketing and merchandising of their work, and
how do companies/authors market/syndicate their rights in book
publication, film production, game manufacture, adaptation and
merchandising?
Topics may include:
models or theories of adaptation
critical case-studies of cross-media storytelling
proliferation of rights and/or rights management practices
changes in publishing cultures
cross-media entertainments on the internet and in new media
adaptation for multiple media platforms
'push' strategies by studios and publishers to span media platforms
financial incentives for content branding in new media forms
sequences of production and publication
logistical issues of co-ordination between industries
cross-media audience consumption
stardom and celebrity beyond the film industry
the role of literary/screen agents and transnational agencies
content recommendation and distribution using social media
We welcome expressions of interest for refereed articles of c.8000
words and debates pieces of up to 3000 words before the deadline.
Deadline for full and final submissions: 1st February 2010
Inquiries, expressions of interest, and submissions to:
(convergence /at/ beds.ac.uk) with 'Cross-media special issue' in the subject line
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Professor Alexis Weedon
Head of Division of Journalism and Communication
Director of the Research Institute for Media Art and Design
Co-editor of Convergence: The Journal of Research into New Media
Technologies
University of Bedfordshire
Park Square
Luton
LU1 3UJ
01582 489031
