[Commlist] CFA “Communicating Scotland Through Food: From Devolution to Possible Futures”

This is a reminder for the CFA “Communicating Scotland Through Food: 
From Devolution to Possible Futures” - Closing Sunday, 15 October 2023.

Scholars from a variety of disciplines increasingly investigate how food 
and foodways, or what we eat, what it means, and why it matters, 
influence public understanding of culture and society. Communication 
scholars have much to add to this interdisciplinary conversation since 
their research attends to food’s communicative elements, including the 
role of persuasion, symbols, and strategies, in crafting meaning about 
how food is produced, promoted, and consumed (Cramer, Greene, and 
Walter, 2011; Frye and Bruner, 2012; Grey, 2014; Stokes and 
Atkins-Sayre, 2016). Although scholarship about food and communication 
is growing, there remains a need to understand how food engages 
(supra)national identity and nationalism in a variety of contexts to 
convey messages of belonging and pride, and through these, calls to 
action (see, most notably, e.g. Goodman 2013; Ichijo, Johannes and Ranta 
2019; Porciani 2021, also Parasecoli 2022).

In this call, we are looking for abstracts for chapters that address the 
question of Scottish representation through and around food from 
devolution (1999) to contemporary and current visions of the future. As 
Scotland increasingly differentiates itself politically and 
economically, we ask what foods define Scotland as a UK sub-state 
nation, and how this communicative work helps distinguish it from 
England, the rest of the UK, and Europe. In this volume, we specifically 
focus on the role of media, language, and communication broadly in 
shaping Scotland’s vision about itself and others, addressing a notable 
gap in discussions around Scotland’s relationship to food. Our 
discussion contributes to the growing understanding of the role food 
plays in Scotland’s past, present, and future. The book offers a 
perspective that may help shape future discussions around the important 
connection between food and the question of “national” identity in 
health, political, economic, and other communication.

Specifically, the volume will ask questions including, but not limited to:

  * What is considered “traditional” Scottish food and how has this
    presentation/definition/cuisine changed, if at all, from devolution
    to now?
  * What role has food and drink played in establishing Scotland as a
    sub-state nation post-devolution, as opposed to England and in the
    wider context of the UK?
  * How has Scotland been represented through food in its relationship
    to Europe and the European Union?
  * How do these national representations intersect with questions of
    gender, class, and place?
  * Is Scottish food linked geographically to Scotland or can Scottish
    food also be a cultural reference? What does Scottish food mean for
    people outside of Scotland?
  * Who and how should Scottish food be eaten/produced/sold – and how
    are these decisions justified?
  * What other discourses do questions surrounding Scottish food
    revolve? (health, tradition, history, regionalism, nationalism,
    identity, tourism, etc.)
  * How do food branding and promotion contribute to a sense of national
    identity (ies) and how can this representation change?
  * Does Scottish national food emerge bottom-up, from eaters and
    producers, or top-down, from government, cultural, and media
    institutions? How does this happen? Who is the primary driver of
    change and how do the stakeholders intersect?
  * Is Scottish food local or global or both? What role do social media
    play in arguing for either?
  * What role do global media play in representing Scottish food to the
    Scottish diaspora or its visitors?
  * How is Scottish food seen and defined in policy?
  * Is there a role for Scottish food in health advice? If yes, how is
    this communicated, and to who

We are looking for chapter proposals that examine these and any other 
related questions in relation to a range of texts, from social media to 
advertising, policy, film, and more, with a view to establishing an 
image of what “Scottish food” may mean, from devolution, to now, and 
with a look toward its futures.

We are particularly interested in including papers from colleagues 
located in and outside Scotland and the UK and are circulating this call 
with a global perspective in mind. The papers will form part of an 
edited collection, for which we are currently in talks with a number of 
academic publishers who are principally interested in this topic.

If you are interested in this topic and can contribute, please send a 
300-word abstract with your proposed paper focus and a short biography 
(100 words)

To: (mishaq /at/ qmu.ac.uk) <mailto:(mishaq /at/ qmu.ac.uk)>

Subject line: Communicating Scotland Through Food Abstract

By Sunday, 15 October 2023

The timeline for this project is as follows:

  * Notification of abstract acceptance: 1 November 2023
  * Book proposal to the publisher: 15 November 2023
  * Papers due to book editors: April 2024
  * Final version due to editors, with reviews addressed: June 2024
  * Submission of the final version of the volume to the publisher:
    September 2024

A note about editors:

Ashli Q. Stokes is a Professor of Communication Studies at the 
University of North Carolina at Charlotte. A 20-21 Fulbright scholar, 
she co-authored /Tangled Roots: How Food Communicates Resilience in 
Appalachia/ and /Consuming Identity: The Role of Food in Redefining the 
South/ with Wendy Atkins-Sayre, also co-editing /City Places, Country 
Spaces: Rhetorical Explorations of the Urban/Rural Divide /(Peter Lang). 
Her research exploring intersections between identity, activism, and 
regions has also been published in journals including the /Journal of 
Contemporary Rhetoric, Southern Communication Journal, Public Relations 
Inquiry, Journal of Public Interest Communications, and Journal of 
Public Relations Research/.

Ana Tominc is an Associate Professor in Media and Communication at Queen 
Margaret University Edinburgh, UK. She teaches and has published in the 
area of food media and communication, and is the founder of the 
Conference on Food and Communication (foodcommunication.net). Her edited 
book, /Food and Cooking on Early Television in Europe: Impact on Postwar 
Foodways/, was shortlisted for the 2023 Media, Communication and 
Cultural Studies Association (MeCCSA) Outstanding Achievements Award. 
She is also President of the Association for the Study of Food and 
Society (ASFS), 2023-25.

Maryam Ishaq is a Ph.D. student and a teaching assistant at Queen 
Margaret University Edinburgh, UK. She has a background in Nutrition and 
Food Science and MSc in Gastronomy. Alongside teaching media and digital 
communication, her research currently explores spatial food networks in 
Scotland and how discourses around local food are construed by social 
media influencers on Instagram.

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