[Commlist] CFP: Indigenous Language Media and Development Communication (Book Project)

    *Reminder: Book Project*

    *Call for Proposals *_(NB: No payment from authors/APC will be
    required)_*:*

    *Indigenous Language for Development and Social Change Communication
    in the Global South*


    Since the 1970s, the active role and involvement of marginalised
    citizens in development and social change programmes at local,
    national, and in some instances, international levels, has sparked
    much interests from scholars around the globe (cf. Waisbord, 2008).
    At the heart of this scholarship is the need to coordinate active
    citizen participation in different aspects of development, which is
    a breakaway from the earlier top-down development agenda of the
    1940s- which placed emphasis on the Marshall plan of economic growth
    (i.e. Modernisation), where beneficiaries of development played
    little or no role in decision-making processes involving them (cf.
    Melkote & Steeves, 2015; Manyozo, 2008). Through participatory
    communication- which was influenced by Paulo Freire’s work on
    dialogical praxis, liberation pedagogy, and conscientisation as part
    of his classical treatise: /“Pedagogy of the oppressed” /(cf.
    Molale, 2021), scholars around the global south, largely from Latin
    America, began exploring ways in which different theories,
    frameworks and models can be established to facilitate and enhance
    meaningful and sustainable transformation in the quality of life for
    local citizens through their active involvement in development
    processes (cf. Manyozo, 2012).

    The alternative paradigm that emerged was geared toward the
    popularisation of the development and design of campaign messages,
    that are supposed to be culturally sensitive, */language
    specific/* (emphasis intended) and in tune with the social realities
    of the people of the developing world (cf. Salawu, 2015; Nwuneli,
    1993; Uribe-Jongbloed, 2013). The language in which a development
    message is disseminated is a very important aspect of the massage
    treatment. It is posited that the indigenous language of any
    community is best suited for the purpose of conveying any message,
    whatsoever, to the said community (cf. Salawu, 2015; Nwuneli, 1985:
    203). Indigenous Language Media, as it is still the case presently,
    played a vital role in facilitating “voices from the margins”
    through alternative “bottom-up” participation and communication
    platforms such as community radio and newspapers, theatre and
    traditional communication platforms such as song, dance, and folk
    media (cf. Kamlongera, 2005; Mlama, 2002; Alia, 2010); as well as
    the use of digital/social media for the coordination and sustenance
    of social movements (cf. Tufte, 2017). However, it has been recently
    discovered that there are instances where indigenous language media
    have been used to further the interests of development
    managers/bureaucrats at the expense of marginal voices, through an
    information transfer mechanism where the local citizens are passive
    recipients of messages from the top-down (cf. Molale, Ogunsanya,
    Leketenyane & Asak, /in press./) or where the English language has
    been used in indigenous community media platform as a /lingua franca
    /(cf. Molale & Mpofu, 2021) to further marginalise local knowledge
    and languages.

    In light of the foregoing, it is pertinent to ask to what extent
    indigenous language media can offer space and platform for
    resistance, and coordination of an empowered and active citizen
    voice from below- as a way of advancing genuine development and
    social change.

    In trying to answer this question, scholars from around the world
    are invited to submit proposals aimed at exploring the following
    different themes:

      * Indigenous Language Television and Radio Programming for
        Development and Social Change
      * Indigenous Language Media and Health Communication
      * The role of Indigenous Language Community Media in Agricultural
        and Sustainable Resource Management (i.e. Food Security and
        Climate Change)
      * Indigenous Language Media/Communication and the Environment
      * The role of Indigenous Language Media in promoting Childcare,
        Youth and Gender Empowerment.
      * Indigenous Language Community Media and the Participation of
        People with Disabilities.
      * The role of Indigenous Language Media in deepening Democracy
      * Indigenous Language Media and Literacy
      * Impact of Indigenous Language Media reporting on Rural Societies
      * The use of Social Media by Indigenous Language Media outlets for
        an engaged Mass Audience.
      * The use of Indigenous Language Media in Mass Mobilisation and
        Social Movement Formation.
      * Indigenous Language Media, Protest and Resistance
      * Indigenous Language Media/Communication, Peace and Conflict

    *The above themes are by no means exhaustive.*

    Submission details:

    Interested contributors are invited to submit a 500-word proposal
    and a short biography to Dr Tshepang Bright Molale (North-West
    University, South Africa) at (devcoms123 /at/ gmail.com)
    <mailto:(devcoms123 /at/ gmail.com)> and *cc* to (tmolaleb09 /at/ gmail.com)
    <mailto:(tmolaleb09 /at/ gmail.com)>.  The deadline for abstract submission
    is *May 23, 2021*. Notification of acceptance or rejection will be
    made by *June 6, 2021*. Final chapters of approximately 5000-7000
    words will be due on *December 6, 2021*. Please note that all
    submissions will undergo a rigorous blind peer-review process. *No
    payment from authors/APC will be required.*

    Book Editors:

    Abiodun Salawu

    Bright Molale

    Enrique Uribe-Jongbloed

    Ullah Sahid


    *References*

    Alia, V. 2010. The new media nation: Indigenous Peoples and Global
    Communication. Berghahn books.


    Kamlongera, C. 2005. Theatre for Development in Africa (/in /Hemer,
    O., & Tufte, T. /eds/. /Media & Glocal Change: Rethinking
    Communication for Development./ Buenos Aires: CLASCO. p. 435-452).


    Manyozo, L.P. 2008. Communication for Development: An Historical
    Overview. Reports prepared for UNESCO on the occasion of the
    International Association of Media and Communication Research
    (IAMCR). Media, Communication, Information: Celebrating 50 Years of
    Theories and Practice, Paris, France, 23-25 July 2007.


    Manyozo, L. 2012. /Media, Communication and Development: Three
    Approaches/. New Delhi: Sage Publications India Pvt Ltd.


    Melkote, S.R., Steeves, H.L. 2015/. Communication for Development:
    Theory and Practice for Empowerment and Social Change,/ 3rd ed. New
    Delhi: Sage.


    Mlama, P. 2002. Popular Theatre and Development- Challenges from the
    Future: The Tanzanian Experience. /Contemporary Theatre Review/,
    12(1+2), 45-58. DOI: 10.1080/10486800208568651.


    Molale, T.B. & Mpofu, P. 2020. Making sense of /Mmega
    Dikgang’s/ Shift from Setswana to English. (/in /Salawu, A. /ed.
    African Language Media: Development, Economics and Management/. New
    York: Routledge, pp.74-89).


    Molale, T., Ogunsanya, A., Leketanyane, P., & Asak, M. 2021?
    Deconstructing the Participation of Rural Dwellers in a Community
    Radio Station: A Participatory Development Communication Approach to
    a Radio Station in the North West Province, South Africa. (/in
    /Chiumbu, S., & Motsaathebe, G. /eds. //Radio, Public Life, and
    Citizen Deliberation in South Africa/, Routledge) (In press).


    Molale, T.B. 2021. A framework for participatory communication in
    the IDP context of Ward 31 in Rustenburg Local Municipality.
    Potchefstroom: NWU. (Thesis- PhD).


    Nwuneli, O. 1993. Communication and Development: International
    Perspectives. Paper presented at a Conference on making the Media
    work for Southern Africa Development. Rhodes University, Ghramstown,
    South Africa.


    Nwuneli, O. 1985. Communication and Social Development in Nigeria.
    In O. Nwuneli (Ed.) /Mass Communication in Nigeria: A Book of
    Reading/ [sic]. Enugu: Fourth Dimension Publishing Co. Ltd. Pp. 185
    – 210.


    Salawu, A. 2015. Language, Culture, Media and Development: A Nexus
    of Harmony. Professorial inaugural lecture. North-West University,
    Mafikeng Campus, South Africa. August 20.


    Tufte, T. 2017. /Communication and Social Change: A citizen’s
    perspective/. Cambridge: Polity Press.


    Uribe-Jongbloed, E. 2013. Minority language media studies and
    communication for social change: Dialogue between Europe and Latin
    America. /In/ Jones, E.H.G. & Uribe-Jongbloed, E. /eds.//Social
    Media and Minority Languages: Convergence and the Creative
    Industries/. Bristol, UK: Multilingual Matters.

    Waisbord, S. 2008. The institutional challenges of participatory
    communication in international aid. /Social Identities, /14(4),
    505-522. DOI: 10.1080/13504630802212009.




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