[Commlist] Public Relations - Handbooks of Communication Science 27

Public Relations - Handbooks of Communication Science 27


*About this book*

What is public relations? What do public relations professionals do? And 
what are the theoretical underpinnings that drive the discipline? This 
handbook provides an up-to-date overview of one of the most contested 
communication professions. The volume is structured to take readers on a 
journey to explore both the profession and the discipline of public 
relations. It introduces key concepts, models, and theories, as well as 
new theorizing efforts undertaken in recent years. Bringing together 
scholars from various parts of the world and from very different 
theoretical and disciplinary traditions, this handbook presents readers 
with a great diversity of perspectives in the field.

*Author information*

*Chiara Valentini*, University of Jyväskylä, Finland.

INTRODUCTION

1 Public relations and social influence: Understanding the roots of a 
contested profession 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-001/html>
Chiara Valentini

PART I – PUBLIC RELATIONS: HISTORY, IDENTITY AND PRACTICE

2 Public relations origins and evolution: A global perspective 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-002/html>
Natalia Rodríguez-Salcedo and Tom Watson

3 Women in public relations: A feminist perspective 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-003/html>
Elizabeth L. Toth and Linda Aldoory

4 Public relations and the problems of professional identity 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-004/html>
Johanna Fawkes

5 Public relations as a reflective practice 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-005/html>
Betteke van Ruler

6 Public relations and legitimacy 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-006/html>
Jennifer Bartlett and Bree Hurst

7 Public relations, power and control 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-007/html>
C. Kay Weaver

PART II – CORE FUNCTIONS OF PUBLIC RELATIONS

8 Public relations as media relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-008/html>
Katerina Tsetsura

9 Public relations and social media 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-009/html>
Michael Etter, Peter Winkler and Thomas Pleil

10 Public relations as image and reputation management 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-010/html>
Grazia Murtarelli, Stefania Romenti and Craig E. Carroll

11 Strategic crisis management: State of the field, challenges and 
opportunities 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-011/html>
Audra Diers-Lawson and Augustine Pang

12 Public relations for stakeholder and societal engagement 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-012/html>
Sherry J. Holladay and Elina R. Tachkova

13 Social advocacy and public relations: Building communitas in the 
public sphere 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-013/html>
Gareth T. Williams and Erich J. Sommerfeldt

14 Public relations measurement and evaluation 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-014/html>
Jim Macnamara

PART III – THEORIES OF PUBLIC RELATIONS

15 The four models of public relations and their research legacy 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-015/html>
James E. Grunig and Jeong-Nam Kim

16 The Excellence Theory – origins, contribution and critique 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-016/html>
Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen and Lan Ni

17 Personal influence in public relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-017/html>
Krishnamurthy Sriramesh and Jolene Fisher

18 Rhetorical theory of public relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-018/html>
Robert L. Heath, Damion Waymer and Øyvind Ihlen

19 Contingency theory of strategic conflict management: Explicating a 
“grand” theory of public relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-019/html>
Augustine Pang, Yan Jin and Glen T. Cameron

20 Global public relations: Multi-paradigmatic perspectives, key 
approaches and future directions 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-020/html>
Suwichit Chaidaroon and Jenny Zhengye Hou

21 Relationship management: Status and theory 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-021/html>
John A. Ledingham

22 Extending the boundaries of public relations through 
community-building and organic theories 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-022/html>
Marina Vujnovic, Dean Kruckeberg and Kenneth Starck

23 Dialogic theory 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-023/html>
Anne Lane

24 A conceptual genealogy of the situational theory of problem solving: 
Reconceptualizing communication for strategic behavioral communication 
management 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-024/html>
Jeong-Nam Kim, Lisa Tam and Myoung-Gi Chon

PART IV – RECENT THEORIZING IN PUBLIC RELATIONS

25 The strategic application of social capital theory in public 
relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-025/html>
Vincent Hazleton and Emilie Tydings

26 Ideas of public relations in the light of Scandinavian 
institutionalism 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-026/html>
Magnus Fredriksson, Sara Ivarsson and Josef Pallas

27 Public relations and Actor-Network Theory 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-027/html>
Ian Somerville

28 Public relations and expectation theory: Introducing Relationship 
Expectation Theory (RET) for public relations 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-028/html>
Laura Olkkonen and Vilma Luoma-aho

29 Public relations and cultural theories 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-029/html>
Patricia A. Curtin

30 Ethical theories and public relations: Global issues and challenges 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-030/html>
Shannon A. Bowen and Nandini Bhalla

AFTERWORDS

31 Critical reflections on the field 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-031/html>
Clea Bourne and Lee Edwards

32 Mapping public relations theory: Concluding reflections and future 
directions 
<https://www.degruyter.com/document/doi/10.1515/9783110554250-032/html>
Chiara Valentini

https://www.degruyter.com/document/doi/10.1515/9783110554250/html 
<https://www.degruyter.com/document/doi/10.1515/9783110554250/html>


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