[ecrea] Calls for Chapter Proposals: Transmedia Storytelling in Asia and Pacific Region

*Calls for Chapter Proposals: Transmedia Storytelling in Asia and 
Pacific Region.*

An edited volume by Dr. Filippo Gilardi and Dr Celia Lam (University of 
Nottingham Ningbo China).

Provisional book title: Transmedia Storytelling in Asia and Pacific Region

Abstract submission deadline: 14 December, 2018

Selection results announced: 14 January, 2019

Full chapters due: Not required until confirmation from the publisher 
(Palgrave Macmillan)

Keywords: China, Asia and Pacific, transmedia storytelling, 
transmediality, media convergence, transmedia practice, transmedia fiction.

*Introduction*

Global transmedia practices are a current and topical issue for 
practitioners, industry and academics alike. For the most part, emphasis 
is placed on work emanating from Europe, the UK and US, with transmedia 
practices from Asia and the Pacific often missing from scholarly 
inquiry. Two recent books, /Global Convergence Cultures. Transmedia 
/(Freeman and Proctor, 2018) and /The Routledge Companion to Transmedia 
Studies/ (Gambarato and Freeman, eds, 2018), offer comprehensive 
discussion of transmedia practice in many regions of the world. However 
countries like China, South Korea and Singapore are missing from these 
accounts.

*Aim*

This volume aims to fill this gap by exploring the current status of the 
transmedia phenomenon in countries from the Asia and Pacific Region.

The chapters of this volume will be looking at transmedia practice in 
games, fiction, and non-fiction. The selection of the different case 
studies will be theoretically grounded on Jenkin’s definition of 
Transmedia Storytelling as “a process where integral elements of a 
fiction get dispersed systematically across multiple delivery channels 
for the purpose of creating a unified and coordinated entertainment 
experience” and in which “each medium makes its own unique contribution 
to the unfolding of the story” (Jenkins, 2007). The analytical approach 
should consider the involvement of 1) multiple media platforms, 2) 
content expansions, and 3) audience engagement (Gambarato & Tárcia, 
2016). This will allow us to identify characteristics and boundaries of 
this phenomenon and see what Countries from Asia and Pacific Region have 
to add to the most recent discussion that is looking at the 
interconnections between transmedia practice, transmedia audiences, and 
transmedia theories. The aim of the volume is to explore how transmedia 
platforms, content, and audiences are constituted within the Asia and 
Pacific. While all chapters should address one or more of these areas, 
these are not restrictive and other areas could be added and explored.

Topics include, but are not limited to, Transmedia world developed 
around the following:

1)   Games:

  * RPG Games;
  * Mobile Games;
  * Platforms Games;
  * MOBA Game;

Fiction:

  * Online Literature;
  * TV Drama;
  * Social Media Fictions;
  * Animates;
  * Movies

Non-Fiction:

  * Education;
  * Cultural Heritage and museum;
  * Documentaries;
  * Entertainment Park;
  * Music;
  * Branding;
  * Marketing;
  * Sport;
  * Events;

*Submission *

Researchers and practitioners are invited to submit on or before 
14^December 2018 a 500 word abstract and 200 words outlining where and 
how the chapter fits within the aims of the book to Filippo Gilardi 
((Filippo.gilardi /at/ nottingham.edu.cn) 
<mailto:(Filippo.gilardi /at/ nottingham.edu.cn)>) and Celia Lam 
((celia.lam /at/ nottingham.edu.cn) <mailto:(celia.lam /at/ nottingham.edu.cn)>).

*Important Dates*

Submission deadline: 14^December 2018

Notification: 14 January 2019

Please direct any inquiries you may have to Filippo Gilardi 
((Filippo.gilardi /at/ nottingham.edu.cn) 
<mailto:(Filippo.gilardi /at/ nottingham.edu.cn)>) and Celia Lam 
((celia.lam /at/ nottingham.edu.cn) <mailto:(celia.lam /at/ nottingham.edu.cn)>)
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