[ecrea] Call for Papers for the international Conference "Beyond Adaptations. Theories, Forms and Aesthetic of Media Transcoding"

Call for Papers for the International Conference "Beyond Adaptations. 
Theories, Forms and Aesthetic of Media Transcoding" 4-5th Febraury 
University of L'Aquila, Department of Human Science
*
*
*Organising committee: *Massimo Fusillo, Mirko Lino, Lorenzo Marchese, 
Lucia Faienza

/First, seen as a formal entity or product, an adaptation is an 
announced and  extensive transposition  of  a particular  work  or 
works.  This “transcoding” can involve a shift of medium (a poem to a 
film) or genre (an epic to a novel), or a change of frame and therefore 
context: telling the same story from a different point of view, for 
instance, can create a manifestly different interpretation. 
Transposition can also mean a shift in ontology from the real to the 
fictional, from a historical account or biography to a fictionalized 
narrative or drama.
/(Linda Hutcheon, /A Theory of Adaptation/, Routledge, London 2011).

Starting from this brief, non-prescriptive definition, with this 
conference we invite potential interested scholars to participate in a 
full-ranging debate on modes of transcoding a text into another semiotic 
frame. To do so, we shall take into account the modalities of 
adaptation, as well as its most recent formal and procedural 
developments, with particular regard to ways and forms of intermediality 
and transmediality.

Our aim is to pay special attention to the patterns occurring during the 
transition from one medium to another, in a context in which there is a 
close interrelationship between literary and audiovisual artistic 
languages; a context in which long-standing media and technological 
innovations produce storytelling narration that hybridise codes and 
languages (book, movies, television; but also contemporary art, video 
installations, videogames, Internet and its creative uses, such as 
fandom, memes, online videos, webseries and so on). Moreover, if we 
consider intermediality –  a widespread notion in the academic 
international debate by now, which provides for a text of any kind 
(literary, audiovisual, theatrical, ecc.) including languages, forms, 
styles, codes and aesthetics from several media, within a relation of 
integration, cooperation and complementarity. This /modus operandi/ can 
be found in several experimental visual forms, such as in performing 
arts, multimedia plays, videomapping installations (which put back the 
movie experience in specific urban architectural contexts), selected 
applications of Virtual Reality and Augmented Reality technologies. In 
addition to intermediality, a “transmedia” approach has increasingly 
taken shape: such an approach envisages a narration expanding throughout 
different media arranged in a converging, interrelated way (transmedia 
storytelling).

How does the theory of adaptation deal with such formal and procedural 
developments? What is left of the idea of adaptation among traditional 
media? What requires, instead, a theoretical recalibration, starting 
from digital evolution in media environments and ensuing narrative 
practices? What is the artistic and communicative extent of the 
increasing interrelation between different media, which leads an artwork 
to become a /brand/, readapted into a wider network? How do both kinetic 
and static features – crucial for the realisation of an artwork – 
modify, intersect and evolve across adaptation? How do we deal with 
adaptations stretching toward interactivity? Is it possible to reduce 
the distance from the audience through digital media?

In order to answer these questions, we invite scholars from involved 
fields of research to send proposals for interventions. Interdisciplinar 
approaches will be preferred. Participants are invited to send a 
proposal concerning any of the following guidelines:

1)*Theories of adaptations*: methodological, critical and philosophical 
discussions about transposition/translation, intermediality and 
transmediality, seen as relevant cathegories for a critical theory of 
culture;

2)*Cultural adaptations*: translation-transmigration of a narrative, 
cinematographic, theatrical text, produced in a given 
historical-cultural context, into another form, both from a 
chronological (transmigration from a historical period to another, as in 
the “updating”) and spatial perspective (from a region/country to another);

3)*Practices of adaptation*: studying forms, producers, recipients and 
contexts of production/fruition of a single adaptation in the 
contemporary media production (both Italian and international). In 
particular, we aim to support intermedial comparisons between different 
adaptations of a single source text, as well as long-range analysis of 
the impact of a single adaptation taken into consideration;

4)*Pathways of adaptation*: web platforms for cooperative writing, 
textual productions of /grassroots/ culture, cultural appropriations of 
contemporary narrations and mythologies that may already be consolidated 
into the audience’s imagery; forms and practices of media-activism and 
performativity (e.g. cosplaying, flash mobs and such “fictional” 
activities); narrative and productive strategies underlying transmedia 
and intermedia storytelling;

5)*Adaptations in videoart*: videomapping, performative art, multimedial 
theatre and other intermedial forms: Virtual Reality and Augmented 
Reality experiences (based upon literary, movie and theatrical imageries).

Proposals must be submitted to the following address: 
*(adaptationsconference2019 /at/ gmail.com)*

We accept only proposals containing: a *500 *words abstract, *5* 
keywords, a short *biographical profile* and a valid *email address*.

Submission deadline: *December 8th,* *2018*

Notification of acceptance: *December 31th, 2018*

Duration of the talk: *20 minutes* each (excluding questions and answers)

Languages accepted: *Italian, English*
*
*

*Keynote speakers*:

Gino Frezza (University of Salerno),

Federico Zecca (University of Bari)


*
*



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