[ecrea] New book: Seduction: Men, Masculinity and Mediated Intimacy

/Seduction: Men, Masculinity and Mediated Intimacy/

Rachel O’Neill, Polity 2018

Within the so-called seduction community, the ability to meet and 
attract women is understood as a skill which heterosexual men can 
cultivate through practical training and personal development. Though it 
has been an object of media speculation – and frequent sensationalism – 
for over a decade, this cultural formation remains poorly understood.

In the first book-length study of the industry, Rachel O’Neill takes us 
into the world of seduction seminars, training events, instructional 
guidebooks and video tutorials. Pushing past established understandings 
of ‘pickup artists’ as pathetic, pathological or perverse, she examines 
what makes seduction so compelling for those drawn to participate in 
this sphere.

/Seduction/vividly portrays how the twin rationalities of neoliberalism 
and postfeminism are reorganising contemporary intimate life, as 
labour-intensive and profit-orientated modes of sociality consume other 
forms of being and relating. It is essential reading for students and 
scholars of gender, sexuality, sociology and cultural studies, as well 
as anyone who wants to understand the seduction industry’s overarching 
logics and internal workings.

For 40% off the standard retail price, purchase via the Wiley website 
using code ‘PY966’. Offer valid until 31 July 2018.

https://www.wiley.com/en-gb/Seduction%3A+Men%2C+Masculinity+and+Mediated+Intimacy-p-9781509521562



<https://www.wiley.com/en-gb/Seduction%3A+Men%2C+Masculinity+and+Mediated+Intimacy-p-9781509521562>Dr 
Rachel O'Neill


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